A City Divided: The Turquoise Tower Controversy and San Diego’s Rallies

Published in House and Home on Wednesday, August 20th 2025 at 3:51 GMT by Times of San Diego
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San Diego is grappling with a surprisingly intense debate surrounding the proposed “Turquoise Tower,” a mixed-use development planned for the Little Italy neighborhood. What began as a seemingly straightforward project has ignited passionate opposition, culminating in two dueling rallies this past weekend that laid bare deep divisions within the community and beyond. The controversy highlights concerns about gentrification, affordable housing, architectural integrity, and the very nature of progress in a rapidly changing city.

The proposed Turquoise Tower, spearheaded by developer Ascent Properties, promises to be a 35-story mixed-use building featuring luxury apartments, retail space, and office areas. Its distinctive turquoise facade – hence the name – is intended to be a modern architectural statement, drawing inspiration from the vibrant colors of coastal landscapes. However, this aesthetic choice has become a major point of contention for many residents who feel it clashes with Little Italy’s historic Italian character.

The “Save Little Italy” rally, attracting an estimated 500 people, voiced concerns that the tower represents just the latest wave in a relentless tide of gentrification threatening to erase the neighborhood's unique identity. Speakers at the rally emphasized the displacement of long-time residents and small businesses due to rising rents and property taxes, arguing that projects like the Turquoise Tower exacerbate this problem by catering to wealthy newcomers while pushing out those who built the community. They pointed to a broader trend in San Diego – the loss of affordable housing options and the homogenization of neighborhoods as developers prioritize high-end developments. The group also criticized Ascent Properties for what they perceive as a lack of transparency and engagement with the local community throughout the planning process.

“This isn’t just about one building,” declared Maria Rossi, a third-generation Little Italy resident and organizer of the “Save Little Italy” rally. "It's about preserving our heritage, protecting our neighbors, and ensuring that San Diego remains a city for everyone, not just the wealthy.” (As reported by NBC 7 San Diego).

Countering this sentiment was the “Support Progress” rally, drawing approximately 300 attendees who championed the Turquoise Tower as a symbol of economic growth and modern innovation. Supporters argued that the project will create jobs, generate tax revenue for the city, and provide much-needed housing – albeit luxury housing – in a densely populated area. They also defended Ascent Properties’ design choices, asserting that the turquoise facade is an artistic expression that will enhance Little Italy's visual appeal.

“We need to embrace progress and innovation,” stated David Chen, a local business owner and organizer of the “Support Progress” rally. "This tower represents opportunity – jobs for our residents, revenue for our city, and a vibrant addition to our skyline." (As reported by Fox 5 San Diego). He further argued that opposing development stifles economic growth and ultimately harms the community.

The debate extends beyond Little Italy, resonating with broader anxieties about urban development across San Diego County. The region has experienced significant population growth in recent years, putting immense pressure on housing availability and affordability. While developers often tout new projects as solutions to the housing crisis, critics argue that they primarily cater to high-income earners, doing little to address the needs of low- and middle-income families.

The Turquoise Tower controversy also highlights a growing tension between preserving historical character and embracing modern architectural styles. Little Italy’s charm lies in its traditional Italian architecture, narrow streets, and family-owned businesses. However, some argue that clinging too rigidly to the past can stifle progress and prevent the neighborhood from evolving. The turquoise facade, intended as a bold statement of modernity, has become a lightning rod for this debate, symbolizing the clash between tradition and innovation.

Ascent Properties maintains that they have listened to community concerns and incorporated feedback into their design plans. They claim the tower will include some affordable housing units (though critics argue these are insufficient) and contribute to local infrastructure improvements. However, these concessions haven't appeased all opponents who remain steadfast in their opposition to the project.

The San Diego City Council is scheduled to review the Turquoise Tower proposal next month. The outcome remains uncertain, but one thing is clear: the controversy has ignited a crucial conversation about the future of San Diego – a city grappling with rapid growth, economic inequality, and the delicate balance between preserving its heritage and embracing progress. The dueling rallies served as a powerful reminder that these are not simply issues confined to Little Italy; they represent challenges facing communities across the region and demand thoughtful consideration and collaborative solutions.

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A City Divided: The Turquoise Tower Controversy and San Diego’s Rallies