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Celsius Holdings Reports Increased Revenue

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  Published in House and Home on Wednesday, February 18th 2009 at 11:56 GMT, Last Modified on 2009-02-18 11:58:38 by Market Wire

DELRAY BEACH, Fla.--([ BUSINESS WIRE ])--[ Celsius Holdings, Inc. ] (OTCBB:CSUH) today reported that revenue for the calendar year 2008 was $2.6 million as compared to $1.6 million for 2007, an increase of 57.5%. The revenue for the three month period ended December 31, 2008 was $621,000, as compared to $519,000 for the three month period ended December 31, 2007, or an increase of 19.6%. The company also reported a net loss of $5.3 million or $0.04 per basic and diluted share for the calendar year 2008. This compares with net loss of $3.7 million or $0.04 per basic and diluted share for the calendar year 2007.

Mr. Stephen C. Haley, chairman and CEO said: "We are pleased with the progress we made in the last few months of 2008. We added several more retail chains throughout the fourth quarter, some of which are only now receiving their initial shipments. We added new distributors last quarter in the Northeast, Midwest and Arizona, as well as we continued adding more shelf placements in the Northeast."

"The Celsius Green Teas are gaining traction now as we have more retailers putting them into their planograms and the sales are increasing." Mr. Haley said, "We launched the teas in the health, fitness and nutrition channels and we are now moving them into all channels."

Mr. Haley continued, "On the marketing front, we are starting to see a stronger correlation between our radio and grass roots marketing events and stronger sales in our target markets. Our sales in areas where we have established distribution are growing and over 80% of our fourth quarter revenue was from reorders. As we continue to learn which promotions and marketing elements provide the greatest impact on actual sales, we can be more aggressive in a target area. We will be running our first television ads in the Northeast this quarter. Combined with the deeper distribution there, we expect the marketing spend to translate into growth in sales over the next few months."

The company's quarterly conference call is scheduled for 4:30 p.m. ET, Thursday February 19, 2008. The call may be accessed through live webcast links on the company's Internet home page, [ www.celsius.com ]. The webcast will be archived and available on the company's website for one month following the call.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. ("Celsius Holdings") (OTCBB:CSUH) markets [ Celsius® ], the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. More information about [ Celsius Holdings ] and [ Celsius® ], the original, great tasting calorie burner, is available at [ www.celsius.com ]. The information contained on our web site does not constitute part of, nor is it incorporated by reference into, this press release.

About Celsius^®

Naturally refreshing [ Celsius® ] contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and contains very low sodium. [ Celsius® ] drinks are powered by a proprietary blend of ingredients including Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, and B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming [ Celsius® ] results in a sustained calorie burn while keeping you energized.

Forward-looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.