SOUTHLAKE, TX--(Marketwire - Jan 7, 2013) - Mr. Clark Ortiz, President & CEO of Swordfish Financial, Inc. (OTCQB: [ SWRF ]), announced the pending merger of iPoint Television, LLC into SwordFish Financial.

iPoint Television, also known as iPoint TV, is a Smart media & entertainment company, which holds development licenses from Apple, Android, Google, Roku, Kindle and most every smart device. For over 2 years iPoint has developed and launched mobile APPs in this increasingly growing market. According to a recent study by [ IDC Financial Insights ], mobile commerce will likely top one trillion dollars in 2017.

Along with mobile apps, iPoint is positioned to develop on Smart TVs such as Samsung, LG, Sony and gaming devices like XBox, Wii and PSP. Today's Smart TV market is valued +$650B. [ MarketsandMarkets.com ] announced December 20, 2012 the total Social/TV market is expected to reach $256.44B by 2017.

"Since the conception of iPoint TV, I have pursued the right vehicle to capitalize with a team of investors willing to move into this huge Smart Media market," said Clark Ortiz. "This should be a stellar year for Swordfish Financial, Inc. and its partners," concluded Mr. Ortiz.

More information of iPoint Television and its projections please visit: [ www.SwordfishFinancial.com ]

About Swordfish Financial, Inc.

Swordfish Financial, Inc. (SFI) is a publicly held diversified financial company designed to acquire under capitalized assets with high level of profitability. SFI's main products is to acquire and provide funding for organizations in the current digital, entertainment and Smart technology. SFI provides economical and efficient use of capital while providing a valuable opportunity of loans to and or investment in small and medium sized organizations increasing Investors value.

Forward-Looking Statements:

This document contains forward-looking statements and information as that term is defined in the Private Securities Litigation Reform Act of 1995, and, therefore, is subject to certain risks and uncertainties. There can be no assurance that the actual results, business conditions, business developments, losses and contingencies and local and foreign factors will not differ materially from those suggested in the forward looking statements as a result of various factors, including market conditions, competition, advances in technology and other factors.