LONDON and PORTLAND, OR--(Marketwire - Jul 26, 2012) - Marmalade, provider of the world's most powerful cross-platform SDK for native mobile apps, and Urban Airship, the leading provider of high-performance push messaging, today at Casual Connect announced a partnership combining their best-in-class products to help create apps that drive greater engagement, retention and monetisation.

By making the Urban Airship APIs available as Marmalade extensions, Urban Airship and Marmalade are enabling all mobile app and game developers to use Urban Airship's services such as push notifications, rich mobile messaging and engagement analytics, all within a cross-platform SDK that delivers native mobile apps from a single code base.

As more and more apps move to a service-based model, with regular feature and content updates being delivered to users, developers face the challenge of simultaneously updating apps across multiple OS platforms and devices, whilst striving to maintain user engagement through connected messaging services.

For developers, the Marmalade SDK uniquely provides performance and cross-platform portability accelerating their time to market for releases and updates. Combined with Urban Airship's leading mobile customer engagement services, app publishers are now better positioned than ever before to deliver richer, stickier apps simply and simultaneously to users regardless of their device.

Christopher Dean, chief revenue officer, Urban Airship, commented: "Urban Airship's sole focus is to help app publishers drive better engagement and monetisation from their apps. Today's apps need to work across iOS, Android and beyond, and by using Marmalade together with the Urban Airship extensions, app publishers now have a high-performance set of tools at their fingertips with which to reach and retain more users."

Tim Closs, CTO, Marmalade, added: "Marmalade enables developers to create and distribute amazing cross-platform apps that people can love regardless of their device. We're delighted to be working with Urban Airship to make Marmalade apps even stickier."

About Marmalade
The Marmalade SDK is a cross-platform development environment for rich apps and games on smartphones, tablets, smart TVs and other embedded platforms. Marmalade allows developers to compile a single codebase to native CPU instructions, then deploy apps easily to all iOS, Android, and BlackBerry 10 devices, as well as other platforms including selected smart TV platforms.

Marmalade has been adopted by thousands of developers around the world, including leading publishers and has enabled a number of high profile, high performance AAA titles and many #1 games on the Apple App Store. Well known titles including Draw Something, Call of Duty, Cut the Rope, Lara Croft, Need for Speed, BackBreaker and many more choose Marmalade as their cross-platform tool of choice.

Marmalade is backed by a number of high profile strategic investors, including ARM Holdings plc, the world's leading semiconductor intellectual property supplier. (LSE: ARM) (NASDAQ: [ ARMH ])

Marmalade is headquartered in London and has an office in San Francisco.

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About Urban Airship
Urban Airship helps the world's top brands do great things in mobile. As the most globally deployed service for push notifications, Urban Airship enables thousands of enterprise organizations to deliver exceptional customer service experiences, build engagement and better monetize mobile app audiences. The company delivers billions of messages per month with unrivaled speed and scale for leading brands such as CBS Interactive, Groupon, Macy's, Soundtracking and WarnerBros. Its investors include Founder's Co-op, Foundry Group, Intel Capital, [ salesforce.com ], True Ventures and Verizon. For more information, visit [ www.urbanairship.com ] and follow us on Twitter @urbanairship.