LAS VEGAS, NV--(Marketwire - Jul 13, 2012) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: [ RYUN ]), [ http://www.ryu.com/ ], is thrilled to announce that they were featured with Good Morning America's weekly "Deals & Steals" with reporter Tory Johnson for their segment titled "Beat the Heat." Coinciding with RYU's launch of the 2012 Men's and Women's Fall Lines this week, the four items offered to viewers at a special discount price of 50% off of retail for each item (only valid for today) and $5 flat rate shipping include the Men's Discipline Short Sleeve T-shirt and Discipline Training Shorts and the Women's Fierce Tank Top and Kanabo Shorts.

You can view the promo at [ https://shop.ryu.com/gma ]

With RYU's four apparel items selected for the segment and special promotion containing fabrics and technologies boasting the attributes of Moisture Control or Quick Dry Fabrics (AIR Weave) and Eco-Friendly Fabric (TERRA Weave), they are great items from RYU's new Fall Lines that will also help exercise goers cool off faster during the hot summer months when working out.

"Being featured with a national television show like Good Morning America that has millions of viewers watching every day is not only a fun way to kick off the launch of the Women's Fall Line and new Men's Fall Collection and give consumers a special one-day deal on the RYU apparel, but also gives RYU tremendous visibility for the brand with a mainstream audience in addition to the Martial Arts community they have been heavily impacting," said Natalie Mikolich, Director of Public Relations for RYU.

Founded on the principles of respect, strength, honor and sustainability, and influenced by the dedication of the athlete to the ancient sport of Martial Arts, RYU's innovative premium apparel and product for both performance and lifestyle was created to inspire all athletes to achieve greatness. By producing products that are environmentally, and ethically, sound, all of RYU's apparel and products are comprised of up to 90% organic and recycled materials utilizing some of the best yarn and fabric suppliers in the world.

Through the creation of innovative apparel and products that have less of an impact on the environment, RYU's fabrics and technologies boast the attributes of Moisture Control or Quick Dry Fabrics (AIR Weave), Thermal Control Fabric (FIRE Weave), Weather Resistant Fabric (WIND Weave) and Eco-Friendly Fabric (TERRA Weave). RYU's authenticity in its apparel and products is also reflected in the design of each item containing one or more symbols from ancient Samurai iconography. 

RYU is an official sponsor of the UFC and will be visible in various elements throughout the UFC events in 2012 including logo displays and live announcements during bouts along with television promotions and placement on the UFC website including their web store. 

For more information on RYU visit [ http://www.ryu.com ] or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: [ RYUN ]) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability. Respect to the End.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, our branding and endorsement initiatives, the success of our retail store, the results of our athlete spokespersons, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, and product manufacturing and sourcing. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.