LAS VEGAS, NV--(Marketwire - Jul 2, 2012) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: [ RYUN ]), [ http://www.ryu.com/ ], is pleased to announce that they will be making their debut exhibitor appearance at the 2012 UFC Fan Expo^® on July 6^th-7^th at the Mandalay Bay Convention Center in Las Vegas. The UFC Fan Expo^® is the world's premier Ultimate Fighting Championship event where millions of fans of the fastest-growing sport have the opportunity to celebrate their passion for UFC by participating in various activities at the Expo.

To enhance the fans experience at the Expo, RYU will have top UFC FightersJamie Varner, Krzystof Soszynski, Darren Elkins, Mike Pierce, TJ Waldburger and Dennis Hallman as special guests at their exhibitor display (#2021) at the Mandalay Bay Convention Center who will be signing autographs, taking photos and talking to fans.

"We are pumped for our first UFC Fan Expo! RYU is coming in with six great UFC fighters that fans will be able to meet and get autographs from, so if you are an MMA fan then you will want to visit the RYU booth," said RYU Brand Ambassador, Rocky Bice. "Not only will we have RYU gear available to buy, but fans will get to meet and hang out with the fighters who use and wear the RYU gear on a daily basis!"

At the UFC Fan Expo, RYU will also showcase new items from their Men's Fall Collection along with apparel for their new Women's Fall Line launching in July. Items available for purchase from their Men's Line at the Expo include compression tops and shorts, the RYU Signature Tee along with other short-sleeve and sleeveless t-shirts, hoodies including the RYU Signature and Warrior Hoody and full zip-fleece hoodies and various accessories such as duffle bags and headwear items. In addition to this, RYU will also have available their Wakizashi and Ashigaruperformance shorts and designed specifically to enhance the overall performance of Martial Artists while keeping them comfortable at the same time.

From their new Women's Fall Line, RYU will have on display and for purchase for the first time their Martial Arts Onna Fight performance shorts,TantoCompression Tops and Capris,Allure and Knockout bra tops, tank tops (with built-in bras), performance and training tops, capris, training, tight and crop pants and various short-sleeve t-shirts including their casual novelty tops.

"We are excited to come together with the Mixed Martial Arts community for the first time at the UFC Fan Expo," RYU CEO Christopher Martens commented. "The expo gives us a unique opportunity to share our passion and product with consumers that have similar lifestyles and cultures."

Founded on the principles of respect, strength, honor and sustainability, and influenced by the dedication of the athlete to the ancient sport of Martial Arts, RYU's premium innovative apparel and product for both performance and lifestyle was created to inspire all athletes to achieve greatness. By producing products that are environmentally, and ethically, sound, all of RYU's apparel and products are comprised of up to 90% organic and recycled materials utilizing some of the best yarn and fabric suppliers in the world.

Through the creation of innovative apparel and products that have less of an impact on the environment, RYU's fabrics and technologies include their moisture control AIR Weave, thermal control fabric FIRE Weave, weather resistant fabric WIND Weave and eco-friendly fabric TERRA Weave.

In December 2011, RYU became an official sponsor of the UFC and will be visible in various elements throughout the UFC events in 2012 including logo displays and live announcements during bouts along with television promotions and placement on the UFC website including their webstore. To-date, elite professional athletes such as Top UFC Welterweight Jon Fitch, Top UFC Bantamweight TJ Dillashaw, 2011 Mr. Olympia Phil Heath, Boston Red Sox Outfielder Darnell McDonald and one of the World's Top Ultra Endurance Athletes Christian Isaakson have been selected to RYU's athlete brand representation roster.

For more information on RYU visit [ http://www.ryu.com ] or call +1-888-455-6183 ext. 101. For more information on the UFC Fan Expo

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: [ RYUN ]) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability. Respect to the End.

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 Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, our branding and endorsement initiatives, the results of our athlete spokespersons, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, and product manufacturing and sourcing. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.