BATTLE CREEK, Mich., July 19, 2012 /PRNewswire/ -- This summer, in conjunction with select Walmart store blood drives, Keebler and the American Red Cross are recognizing one local Missouri advocate with the Ernie Keebler Goodness Award for taking the life-saving act of giving blood to a new level.

(Logo: [ http://photos.prnewswire.com/prnh/20120719/CG42857LOGO ])

Barbara Marshall of Columbia, Mo. will receive the Ernie Keebler Goodness Award from the Missouri-Illinois region of the Red Cross. She got involved with the American Red Cross more than 20 years ago and has donated blood ever since. Last year, Barbara gave her 100th unit of blood and continues her mission today as a blood drive coordinator at the University of Missouri Hospital where she organizes 12 drives each year.

Keebler established this new award to recognize "good cookies" and encourage additional acts of goodness. Keebler worked with the Red Cross to select the award recipients based on those who donate blood frequently, inspire others to donate and volunteer at local blood drives.

"Ernie Keebler Goodness Award recipients are chosen because they are leaders in their communities and emulate the selfless qualities of a good cookie," said Melissa Pawlowicz, senior director of integrated promotions for Kellogg's. "These local advocates give their time, energy and even their blood to help others in need."

As a recipient of the Ernie Keebler Goodness Award, Barbara Marshall will receive a crystal trophy of Ernie Keebler, a one-year supply of Keebler cookies and two $500 Walmart gift cards--one for personal use and one for a charity of his choice to encourage more acts of goodness.

Keebler supports the Red Cross blood drives at Walmart stores and other locations throughout the country by providing Keebler cookies in exchange for giving blood. Keebler provides more than 6 million cookies annually, rewarding those "good cookies" who donate. After all, one good cookie deserves another.

Blood donors can share their passion for blood donation and learn more about making a difference in their local communities on the Keebler Facebook page at [ Facebook.com/KeeblerCookies ]. Appointments to give blood can be made by calling 1-800-RED-CROSS (1-800-733-2767) or online at [ www.RedCrossBlood.org ].

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: [ K ]) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands -- produced in 18 countries and marketed in more than 180 countries -- nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit [ www.kelloggcompany.com ].

About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies more than 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at [ http://blog.redcross.org ].

SOURCE Kellogg Company

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Keebler Rewards Local Advocate For Inspiring Acts of Goodness

Keebler Rewards Local Advocate For Inspiring Acts of Goodness

Ernie Keebler Goodness Award honors Barbara Marshall of Columbia, Mo. for inspiring others to "Be a Good Cookie" by donating blood to the American Red Cross