SAN FRANCISCO, CALIFORNIA--(Marketwire - June 28, 2012) - Bitzio, Inc. ("Bitzio" or "the Company") (OTCBB:BTZO), a leader in apps, mobile media and behavioral analytics, today announced that is has acquired the exclusive Latin America and United States animation rights to Carlos Valderrama, one of the most popular and widely recognizable football players of all time.

Carlos Valderrama, also known as El Pibe ("The Kid"), is a former Colombian [ football player ]. His mass of blond, permed hair makes him one of Colombia's most recognizable [ footballers ]. He was a member of the [ Colombia national football team ] in the 1990s. Between 1985 and 1998 he represented [ Colombia ] in 111 full internationals and scored 11 times, making him the most capped [ player ] in the country's history. In 2004, Valderrama was included in the [ FIFA 100 ], a list of "greatest living footballers" chosen by [ Pelé ] to celebrate the 100th anniversary of [ FIFA ].

"We are so incredibly excited to be working with a star like Carlos. His career achievements speak for themselves - but it's what his legions of adoring fans continue to say about him that makes this so amazing for Bitzio. Carlos continues to be a revered figure all across Latin America, and the rest of the athletic world. We're so thrilled to see our sports and entertainment strategy coming to life, starting with a global superstar like Carlos Valderrama," said William Schonbrun, President and CEO of Bitzio.

"Carlos also has such a unique look that makes him so easily recognizable, which is perfect for many of our apps - like PiciBooth. We're planning to do so many amazing things with the animated Carlos Valderrama character, starting with a special PiciBooth edition where fans can take their own pictures and apply big blond permed hair and a moustache to look like Carlos, then share with friends, and other Carlos fans. We have plans to release many apps and digital experiences with Carlos in the coming months that will engage and delight his fans for years. The goal of all of these apps is to allow fans to get closer to the players, and clubs, they support and love," continued Schonbrun.

You can view a short animated film of Carlos Valderrama created by MPC, now wholly owned by Bitzio, Inc. and renamed Bitzio Studios, Inc. at: [ http://bitzio.com/?p=1591 ]

About Bitzio, Inc.

Founded in 2011, Bitzio is a leading mobile media and app development company focused on connecting fans of large entertainment and sports properties with the players, celebrities and teams they love. Powering these apps is the Bitzio Engine, which captures valuable user data and drives increased user monetization. What makes Bitzio really different is its approach to capturing users. Most app companies build first and hope the audience will come. Bitzio licenses media rights of sports and entertainment properties with millions of existing fans. Bitzio uses these rights to create mobile apps and web experiences for these existing fan bases. The Company aims to be responsible for the download of 1 Billion apps by 2014. For more information, visit [ www.bitzio.com ]. To learn more about Bitzio, connect on [ Twitter ] and [ Facebook ].

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations the 2012 fiscal year; The terms and phrases "goal", "commitment", "guidance", "expects", "would", "will", "continuing", "drive", "believes", "indicate", "look forward", "grow", "outlook", "forecasts", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Bitzio in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that Bitzio believes are appropriate in the circumstances, including but not limited to general economic conditions, Bitzio's expectations regarding its business, strategy and prospects, and Bitzio's confidence in the cash flow generation of its business. Many factors could cause Bitzio's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including, without limitation: risks related to competition; Bitzio's reliance on key personnel; Bitzio's ability to maintain and enhance its brand; and difficulties in forecasting Bitzio's financial results, particularly over longer periods given the rapid technological changes, competition and short product life cycles that characterize the mobile application industry. These risk factors and others relating to Bitzio that may cause actual results to differ are set forth Bitzio's periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at [ www.sedar.com ] or [ www.sec.gov ]). These factors should be considered carefully, and readers should not place undue reliance on Bitzio's forward-looking statements. Bitzio has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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