AUBURN, AL--(Marketwire - Jul 3, 2012) - Viper Motorcycle Company (OTCQB: [ VPWI ]) (PINKSHEETS: [ VPWI ]), a wholly owned subsidiary of Viper Powersports, Inc., announces the launch of its updated website [ www.vipermotorcycle.com ]. The upgraded site has improved navigation and features the 2013 Diamondback and "Black Diamond Edition" Diamondback. In addition, Viper provides a glimpse of the 2013 Mamba Pro Street Bike that will be introduced in conjunction with the grand opening of the Viper World Headquarters later this fall. Viper worked closely with Market Aces, LLC to design and develop this upgrade that reflects the same quality as the motorcycles they produce. Some of the new features include 360-degree revolving views of the Diamondback and the Viper/Ilmor 152 C.I. engine (the most powerful production V-Twin engine in a Supercruiser), photo galleries, videos, owner blogs/testimonials, news/events and recent motorcycle industry articles. The enhanced site will also feature dealer login for easy access to technical support, service manuals and other related documentation on-line.

"Working with Jared and Jackie and the wonderful staff at Market Aces has been a pleasure and a great learning experience for me. People don't realize how much hard work goes into designing and developing a cutting edge website. They offered many innovative ideas while helping move our site into the 21^st century," stated Colbert Seagraves, VP Marketing & Race Operations for Viper Motorcycles. Jacqueline Silseth VP of Operations for Market Aces LLC commented, "The goal of our team at Market Aces was to create a site for Viper that is as strong and stunning as the motorcycles they build. We're very excited to launch an end product that achieves our goal." Jared Fuller President of Market Aces LLC had this to say, "Market Aces dug deep into why a Viper Motorcycle is the best in the world. We did not just want to reflect the characteristics of what makes a Viper Motorcycle the best, we wanted to capture its visual elegance and power -- the beauty and beast -- of the bikes. The new website is a momentous occasion and solidifies Viper Motorcycle as the future of American Made quality, power, elegance, and performance."

Viper Motorcycle Company Background
Built in Auburn Alabama after 8 years of design and testing, the Viper Diamondback is the world's fastest production V-Twin Supercruiser. Powered by a proprietary 152 C.I. Viper/Ilmor engine, it produces 159 ft. lbs. of torque while delivering 120 HP. The Diamondback offers the superior handling characteristics of a Sportbike due to its patented "on-the-fly" adjustable air-ride suspension add that to the engines twin internal oil pumps and the patented oil in the frame allows the Diamondback to run 20% cooler than standard air-cooled V-Twins. With fully adjustable forward controls allowing a customizable riding position, the bike fits a wide size range of riders from 5'3" to 6'7". Viper Motorcycle Company has created the highest performance engineered American motorcycle in the industry utilizing unique design solutions and patented technology to deliver superior performance. Viper Supercruiser motorcycles are designed & manufactured for affluent enthusiasts seeking uncompromising ride, high performance, and cutting edge engineering. Over 80% of a Viper motorcycle is proprietary with most component parts CNC machined from billet aluminum.

Additional Information
[ www.vipermotorcycle.com ]