LAS VEGAS, NV--(Marketwire - May 1, 2012) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: [ RYUN ]), [ http://www.ryu.com/ ], is pleased to announce their new partnership with Brazen Athletics of Fairfield, New Jersey, owned by "Big Jason" Schroeder who is currently a top 1% elite CrossFit athlete. Jason will become an official RYU Ambassador and a part of the RYU AmbassadorProgram, uniting dedicated individuals with a passion for community involvement to create a global family of RYU Warrior Athletes. He is partnered with his wife Kristy Link who is also a competitive athlete in the CrossFit arena.

"It is an honor to find a warrior like Jason who truly lives, eats, and breathes the RYU lifestyle. Becoming partners with Jason and the Brazen Athletics family is a perfect fit for RYU," said Rocky Bice, Brand Ambassador for RYU. "I am extremely excited to kick off our relationship with the weekly CrossFit challenge and know that there are exciting times ahead with RYU and the Brazen family."

Beginning Sunday, April 15, together RYU and Brazen Athletics started offering a global competition and weekly CrossFit challenge every Sunday to participants. Detailing the standards that need to be submitted via video by Friday evening, a winner will be announced the following Sunday and awarded with various apparel and product items from RYU's debut premium performance Men's Spring line.

"The relationship between Brazen and RYU was founded on trust and an unparalleled passion to improve the quality of life through fitness," said Big Jason of Brazen Athletics, who will be attending the second stage of the CrossFit Games Regionals in Massachusetts Memorial Day Weekend. "We both recognized we will not compromise our message or our product for the benefit of monetary gain; success is inevitable."

Built for athletes, suited for style, RYU's debut men's premium performance line embodies the art of the sport and places emphasis on respect, strength, honor and sustainability as the foundation of their apparel and products. All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit [ http://www.ryu.com ] or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: [ RYUN ]) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability.

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