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Nova LifeStyle's Urban Contemporary Line Draws Buyers at Spring 2012 High Point Market Show


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May 04, 2012 07:30 ET

Nova LifeStyle's Urban Contemporary Line Draws Buyers at Spring 2012 High Point Market Show

Global Visitors to Company's Remodeled Showroom Point the Way to Another Year of Strong Sales Growth

COMMERCE, CA--(Marketwire - May 4, 2012) - Nova LifeStyle, Inc. (OTCBB: [ STVS ]) (website: [ www.novaLifeStyle.com ]), a rapidly growing California-based global designer and marketer of modern lifestyle furniture, reported today that its newest Nova-branded lines of urban contemporary sofas were an exceptionally popular draw for furniture buyers from around the world at last week's Spring 2012 High Point Market Show in North Carolina. The response at the show underscored management's confidence in another year of strong brand growth in the U.S. and internationally.

Ten New Sofa Designs

Aimed at today's young, urban "millennial" buyer, Nova's newest line of high-end urban contemporary sofas with matching collections includes 10 new sofa/loveseat leather designs where sleek lines meet soft curves in the latest urban shades. The quality of each new design is reflected in such features as distinctive stitching and piping and luxuriously soft cushions.

Carving a New Niche for Nova Brands

"All indications from High Point are that we once again are on the path to highly favorable order development in the U.S. and internationally this year," stated Tawny Lam, president of the Company, "following on the heels of the very favorable response to our urban contemporary designs in 2011." She noted that visitors to Nova's renovated showroom at High Point included buyers from many of the top 100 furniture retailers in the U.S., including Nebraska Furniture Mart, El Dorado, Aaron Rentals, Wayfair, Gallery Furniture and RC Wiley. In addition, there were buyers from Mexico, South America and several European countries.

Ms. Lam added, "We are extremely proud of the strong new niche we are carving for our brands in the industry with our urban contemporary designs. It's clear we are in tune with the preferences of a large, growing and important consumer demographic, not only in the U.S., but around the world. The buyer response at High Point clearly supports our outlook for another outstanding year in 2012."

About Nova LifeStyle, Inc.

Nova LifeStyle, Inc., a U.S. company headquartered in California, is an innovative designer and modern LifeStyle furniture company. Nova's products are made in the U.S. and Asia and marketed worldwide. Nova's collections of LifeStyle furniture brands include Diamond Sofa ([ www.diamondsofa.com ]), Colorful World, Giorgio Mobili and others. Nova's products feature urban contemporary styles with comfort and functionality in matching furniture collections and upscale luxury designs appealing to LifeStyle-conscious middle- and upper-middle-income consumers. To learn more about Nova LifeStyle, Inc., please visit [ www.novaLifeStyle.com ].

Safe Harbor Statement

All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Nova's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Nova's filings with the Securities and Exchange Commission.



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