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CINCINNATI--([ BUSINESS WIRE ])--Procter & Gambleas (NYSE: PG) Bounty brand is aBringing Ita back into the classrooms at Hughes STEM High School this week. For the third year in a row, Bounty will be extending a series of challenges to middle and high school students at the Cincinnati institution to help strengthen the studentsa real-world problem-solving abilities. With a record-breaking participation rate, Bounty will be pairing the students up with the brandas business team for a five-day program running April 16 - 20, 2012.

"Bounty has been an essential member of our community at Hughes STEM High School for the past three years"

To help spur the educational development of the Cincinnati-area, Bounty kicked off their week-long program on Monday with students at the P&G Winton Hill Business Center offices. During the kickoff, Bounty employees were able to share first-hand perspective on their careers with participants and conducted interactive product demonstrations to help the students understand the science behind papermaking. Back in the classroom, students were able to put their knowledge to the test as they began work on challenge activities, including Super Soaker, Weight Lifter, Skyscraper and Egg Drop. Each activity is designed specifically to engage students and help them learn the fundamentals of scientific data collection and analysis.

aAs a brand, Bounty wants their consumers to be creative and hands-on in hopes that it will lead to innovation,a said Dave Lee, P&G brand manager, Bounty. aBy providing the students of Hughes STEM High School real work experience we are taking a first look at those who could pilot future innovations for our brand and continue our mission to abring ita in everything that they do.a

Hughes STEM High School is a special high school offering a new approach to education in Cincinnati, OH. The school offers innovative programs and promotes economic progress by providing students with the knowledge and skills they need to pursue future educational opportunities and STEM careers.

aBounty has been an essential member of our community at Hughes STEM High School for the past three years,a said Cliff Carter, Hughes STEM teacher. aThis year we have more students participating then in years past and that is due to their dedication in creativity and innovation which helps sparks our studentas interests.a

Bounty fans can follow the brand on Facebook at [ www.facebook.com/bounty ] to find up-to-the-minute news.

About Bounty
Bounty has been Americaas most popular paper towel for more than 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit [ www.facebook.com/bounty ].

About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, and Ambi Pur. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit [ http://www.pg.com ] for the latest news and in-depth information about P&G and its brands.

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