NORWALK, Conn., Nov. 9, 2011 /PRNewswire/ -- SMIRNOFF® Vodka today introduced two new flavored vodkas - Whipped Cream and Fluffed Marshmallow - expanding the brand's arsenal of innovative and delicious flavored vodkas. The world's number-one selling and most awarded vodka brand created the decadent new flavors to offer adult consumers a line of premium spirits that, similar to that memorable bachelorette party or a classic guys' night out, are fun, sophisticated, and cleverly wicked.

(Photo: [ http://photos.prnewswire.com/prnh/20111109/NY02633 ] )

Epitomizing the decadent side of sweets, SMIRNOFF Whipped Cream Flavored Vodka possesses a seductive aroma that compliments its smooth whipped cream taste. SMIRNOFF Fluffed Marshmallow Flavored Vodka has a refreshing and airy scent that is met with the subtle sweetness of confection—qualities that exemplify the innocent side of a favorite indulgent dessert.

Model and socialite Amber Rose is the face of the bold and audacious new campaign created to launch the new flavors, bringing to life the luscious and opulent world of SMIRNOFF Whipped Cream Flavored Vodka and the sweet and playful world of SMIRNOFF Fluffed Marshmallow Flavored Vodka.

"I can't decide whether I am more sassy or sweet, and maybe that's why I'm partnering with SMIRNOFF. I may just be a little of both," said Amber Rose, model, nightlife maven and judge on Season 2 of Master of the Mix. "SMIRNOFF's new Whipped Cream and Fluffed Marshmallow Flavored Vodkas will no doubt add a little thrill to a night out."

Created from SMIRNOFF No. 21™, both SMIRNOFF Whipped Cream and SMIRNOFF Fluffed Marshmallow Flavored Vodkas deliver a smooth, creamy taste and sweet flavor that can be enjoyed as a shot or as the key ingredient in cutting-edge cocktails. Whether toasting a celebratory night out or casually sipping on a cocktail at happy hour, SMIRNOFF Whipped Cream and SMIRNOFF Fluffed Marshmallow Flavored Vodkas are the perfect selection when the mood calls for something beyond your usual cocktail of choice.

"Flavored vodkas continue to be widely enjoyed by our consumers, which is why we're consistently adding innovative, high quality flavors to the SMIRNOFF portfolio," said David Tapscott, Brand Director, SMIRNOFF. "We're confident that the new SMIRNOFF Whipped Cream and SMIRNOFF Fluffed Marshmallow Flavored Vodkas will be broadly embraced, much like their namesake dessert counterparts."

Both SMIRNOFF Whipped Cream and SMIRNOFF Fluffed Marshmallow Flavored Vodkas are available nationwide at local retailers with a suggested retail price of $12.99 per 750mL bottle (prices may vary per market). No matter how you choose to celebrate, SMIRNOFF reminds you to please do so responsibly.

SMIRNOFF is implementing a full marketing mix, including television, radio, print and online advertising as well as public relations in support of its launch of SMIRNOFF Whipped Cream and SMIRNOFF Fluffed Marshmallow Flavored Vodkas.

About SMIRNOFF

SMIRNOFF, the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to [ www.SMIRNOFF.com ].

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: [ DEO ]) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere, responsibly.

Digital artwork furnished upon request.


MEDIA CONTACTS:
Katie Zach	Jamie Hakim
Taylor	Diageo
(704) 644-6914 [ kzach@taylorstrategy.com ]	(646) 223-2314 [ Jamie.hakim@diageo.com ]

SOURCE Diageo

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SMIRNOFF and Model Amber Rose Want Vodka Lovers to Indulge Their Guiltiest Pleasures With Seductive New Whipped Cream and Fluff

SMIRNOFF and Model Amber Rose Want Vodka Lovers to Indulge Their Guiltiest Pleasures With Seductive New Whipped Cream and Fluffed Marshmallow Flavored Vodkas