Message From Affinity Gold Corp.'s New President and Interim CEO

  //house-home.news-articles.net/content/2010/07/0 .. y-gold-corp-s-new-president-and-interim-ceo.html
  Published in House and Home on Friday, July 9th 2010 at 2:00 GMT by Market Wire
          ^{🞛 This publication is a summary or evaluation of another publication}

Message From Affinity Gold Corp.'s New President and Interim CEO -- MAPLE GROVE, Minn., July 8 /PRNewswire-FirstCall/ --

MAPLE GROVE, Minn., July 8 /PRNewswire-FirstCall/ -- Affinity Gold Corp. (Pink Sheets: AFYG) ("Affinity" or "the Company") is pleased to release a message from the Company's newly appointed President and Interim CEO, Mr. Corey Sandberg.

Message from Mr. Sandberg:

First of all, I am privileged to have the opportunity to serve as the Company's newly-appointed President and Interim CEO.  Since becoming involved with the Company in early 2009 I've become quite familiar with the many aspects of our Company having had the privilege of speaking with, and getting to know, a number of our internal partners, vendors and most importantly, our shareholders.  

My focus over the next few months will be to take full inventory of our parent company, subsidiary and flagship project in Peru; further clarify and prioritize our immediate & short-term goals; and begin taking action to achieve those goals with definitive action plans.  Taking the time to assess and document the Company's current circumstances will significantly improve our ability to effectively plan and execute going forward.

As I move forward, the three guiding goals I will be working towards are to build an effective leadership and operational team, strengthen and broaden our asset base and contribute to creating a substantial and compelling value proposition for the Company.   In the immediate term I will be focusing on putting together the core team with the required skill sets both on the ground in Peru as well as at the corporate level.  This initial team will be key to successfully accomplishing our immediate and short-term goals as well as continuing to progress our current project-related efforts.

Next 30 Days

• Visit our flagship project site, meet with representatives from the Ministry of Mines, Ministry of Energy & Environment and other relevant stakeholder groups and potential strategic partners
• Assess and refocus the Company's overall business strategy and properly align our subsidiary's operations and personnel accordingly
• Recruit initial key leadership and operational personnel in Peru to be dedicated 100% to the development of our flagship project and the execution of our overall strategic efforts

Next 60 Days

• Identify and engage potential strategic partners to assist with developing our business and ensuring we have the necessary resources to successfully execute
• Implement improved internal controls and corporate governance practices

Next 90 Days

• Become current in all our regulatory filings
• Create and begin implementing plan of action for putting the Company on track to re-list on the OTC BB and/or other exchange conducive to rebuilding credibility in the markets

In closing, I am excited to have the opportunity serve in this new capacity and firmly believe we're embarking on a journey to build a respectable junior mining company in the years ahead.  

Sincerely,

Corey Sandberg

President & Interim CEO

About Affinity Gold Corp.:

Affinity Gold Corp. is a mineral exploration and development company engaged in the acquisition, exploration and development of gold mineralization properties internationally. Affinity Gold Corp.'s current primary focus is gold exploration in Peru.

Through its 99.99% owned subsidiary AMR Project Peru, S.A.C., Affinity Gold Corp. is the owner of the mining concession title named "AMR Project" covering 500 hectares and the mining concession certificate as evidenced by Certificate No. 7996-2006-INACC-UADA granted to AMR by the Republic of Peru, National Institute of Concessions and Mining Cadastre on December 11, 2006 (the "Mining Concession Rights").

[ www.affinitygold.com ]

For further information please refer to the Company's filings with the SEC on EDGAR available at [ www.sec.gov ]

FORWARD-LOOKING STATEMENTS

This news release may include "forward-looking statements" regarding Affinity Gold Corp., and its subsidiaries, business and project plans. Such forward-looking statements are within the meaning of Section 27A of the Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, and are intended to be covered by the safe harbor created by such sections. Where Affinity Gold Corp. expresses or implies an expectation or belief as to future events or results, such expectation or belief is believed to have a reasonable basis. However, forward-looking statements are subject to risks, uncertainties and other factors, which could cause actual results to differ materially from future results expressed, projected or implied by such forward-looking statements. Affinity Gold Corp. does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

SOURCE Affinity Gold Corp.

RELATED LINKS
[ http://www.affinitygold.com ]