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VeriFone Makes Major Drive into Payment-Enabled Media

^{Published on 2009-12-30 05:05:18 - Market Wire}
 

SAN JOSE, Calif.--([ BUSINESS WIRE ])--VeriFone Holdings, Inc. (NYSE: PAY), today announced a major strategic initiative aimed at leveraging its current and future payment assets into the fast growing payment-enabled media marketplace.

"The payment experience provides a unique opportunity to reach a variety of audience segments, such as premium business travelers heading to and from an airport, utilizing large, interactive color displays that are in front of the consumer for a considerable period"

Consumers are increasingly able to take advantage of electronic payment options in locations that offer unique media and marketing opportunities. VeriFone currently provides advertising opportunities on a number of its taxi cab payment systems in New York City and intends to broaden this footprint to include taxi cab advertising nationwide, and to begin a major initiative introducing other payment-enabled media opportunities.

"The payment experience provides a unique opportunity to reach a variety of audience segments, such as premium business travelers heading to and from an airport, utilizing large, interactive color displays that are in front of the consumer for a considerable period," said Douglas G. Bergeron, CEO of VeriFone. "Taxis and other select point-of-sale venues automatically segment audiences to provide highly desirable advertising efficiency."

The company will also begin a major initiative introducing other payment-enabled media opportunities, providing unique media and marketing opportunities to consumers at locations where they are increasingly able to take advantage of electronic payment options.

VeriFone announced the following key senior appointments: Bulent Ozayaz, formerly GM of VeriFone's US wireless business, has been appointed GM of VeriFone's payment-enabled media interests. Chris Polos has been appointed vice president, US Media Sales, reporting to Ozayaz; Polos was most recently director of advertising at Danoo and previously was a senior manager at AOL.

As part of this new initiative, VeriFone is announcing a major refresh of its taxicab technology to include IP-connected Flash 10 technology and dynamic content generation capabilities. VeriFone intends to roll this technology to all of its New York taxicabs by June.

Additionally, VeriFone intends to build its payment-enabled media sales force to more than 20 sales representatives serving both local and national media buyers. This will be accomplished in the first quarter of this year.

About VeriFone Holdings, Inc. ([ www.verifone.com ])

VeriFone Holdings, Inc. ("VeriFone") (NYSE: PAY) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Holdings, Inc.

This press release includes certain forward-looking statements related to VeriFone Holdings, Inc. within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on VeriFone management's current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Holdings, Inc. These risks and uncertainties include: the ability of VeriFone to successfully introduce and grow payment enabled media opportunities, our customers' acceptance and adoption of new product and service offerings, our ability to protect against fraud, the status of our relationship with and condition of third parties upon whom we rely in the conduct of our business, our dependence on a limited number of customers, uncertainties related to the conduct of our business internationally, our dependence on a limited number of key employees, short product cycles, rapidly changing technologies and maintaining competitive leadership position with respect to our payment solution offerings. For a further list and description of such risks and uncertainties, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. VeriFone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.