


Shot Spirits Corporation Set to Increase Revenue Through New Products and Expanded Distribution for 2010
Shot Spirits Corporation Set to Increase Revenue Through New Products and
Shot Spirits Corporation Set to Increase Revenue Through New Products and Expanded Distribution for 2010
LEESBURG, Va., Dec. 30 /PRNewswire-FirstCall/ -- Shot Spirits Corporation (Pink Sheets: SSPT) is pleased to announce that the Company looks forward to a prosperous 2010, following a successful year in 2009 in which the Company experienced an increase in production and revenue. During the year, Shot Spirits acquired its wholly owned subsidiary GuestMetrics, Inc. The immediate impact of the acquisition was felt as the Company witnessed an increase in revenue, assets and added value for its shareholders.
Over the past year, GuestMetrics, Inc. signed agreements to sell data to Pernod Ricard, Republic National Distributing Company, in addition to the premier beer importer in the United States and several billion dollar financial institutions. In addition, the Company successfully negotiated a contract extension with the largest wine supplier worldwide. These companies utilize GuestMetrics data to analyze sales trends and consumer behavior in the hospitality industry. The Company continued to expand its restaurant, bar and hotel footprint signing accounts such as the largest T.G.I. Friday's franchise operator, a $13 billion hotel chain, in addition to hundreds of independent and regional operators. These companies utilize the GuestMetrics enterprise reporting tool to help them manage their business through a portal that provides quick and easy analytical reporting. GuestMetrics is launching an aggressive sales and marketing campaign to sign additional national accounts to its enterprise reporting tool, expand its market presence in the top 15 markets and close additional data contracts with Tier 1 and Tier 2 beverage alcohol suppliers. It will also pursue food suppliers through its existing partnerships. As part of this campaign, GuestMetrics will introduce new products offerings throughout the course of the year.
The Company's other wholly owned subsidiary, Shot Spirits International, will continue its growth as an innovative beverage company focused on new products and packaging for the on-premise and off-premise market place in 2010. The Company will execute a new marketing campaign to generate distribution and revenue. In addition, it will focus on expanding into new markets and increasing the Company's brand recognition.
"We are excited about the growth and success we have accomplished in 2009 and intend to have a profitable and productive 2010. We look forward to expanding into new markets and continuing the growth of our innovative beverage products," stated Brian P. Barrett, President, CEO of Shot Spirits Corporation.
About Shot Spirits Corporation:
Shot Spirits Corporation has operations through its two wholly owned subsidiaries, Shot Spirits Corporation, Inc. and GuestMetrics, Inc. Shot Spirits Corporation, Inc. is a beverage company focused on products for the on premise and off premise market place. GuestMetrics, Inc. ([ www.guestmetrics.com ]) is a leading provider of customer insight solutions for the hospitality industry and its suppliers and distributors. The GuestMetrics software is fully integrated with the leading point of sale (POS) systems and allows hospitality providers at every level of the market to improve business operations.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise.
For more information visit: [ www.shotspiritscorporation.com ]
SOURCE Shot Spirits Corporation