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Public Mobile Launches 100GB Data Plan for $45

  //house-home.news-articles.net/content/2026/01/3 .. blic-mobile-launches-100gb-data-plan-for-45.html
  Published in House and Home on Saturday, January 31st 2026 at 3:44 GMT by iPhone in Canada
      Locales: Ontario, CANADA

Toronto, ON - January 31st, 2026 - Public Mobile, the Canadian mobile carrier renowned for its disruptive pricing and no-frills approach, today announced a new 100GB data plan available for $45 per month. The launch comes shortly after the conclusion of their popular Boxing Week promotions, suggesting a strategic move to maintain momentum and attract data-hungry customers.

The new plan, which includes unlimited Canada-wide talk and text, is a notable increase in data allowance compared to many of Public Mobile's previously offered options. While Public Mobile has long been a favourite among budget-conscious Canadians, the increasing demand for data driven by streaming services, social media, and remote work has necessitated an upgrade in offerings. This 100GB plan positions them to compete more effectively with larger carriers who are also increasingly focusing on data packages.

However, the plan does come with a caveat: a 12-month contract commitment. This is a departure from Public Mobile's traditionally flexible, month-to-month service, and signals a willingness to prioritize customer retention alongside acquisition. This change may appeal to customers seeking long-term stability and predictable monthly costs, but could deter those who prefer the freedom to switch providers without penalty. The shift towards contracts is an interesting development in the Canadian mobile market, potentially indicating a broader industry trend.

A Competitive Response to Shifting Data Consumption Patterns

Canadians are consuming more mobile data than ever before. According to a recent report by the Canadian Wireless Telecommunications Association (CWTA), average monthly mobile data usage has increased by over 30% in the last two years. This surge is fueled by the growing popularity of video streaming (Netflix, YouTube, TikTok), online gaming, and the increasing prevalence of remote work and education. Carriers are responding by offering larger data buckets, but often at a premium price.

Public Mobile's strategy has always been to undercut the established players by offering leaner plans with fewer extras. The new 100GB plan maintains this principle, providing a significant amount of data at a competitive price point. However, the 12-month contract introduces a new element to their pricing model, potentially altering their appeal to the most price-sensitive consumers. It remains to be seen how this change will affect their market share.

Impact on the Canadian Wireless Market

The Canadian wireless market is dominated by three major players - Rogers, Bell, and Telus. Public Mobile, as a flanker brand owned by Telus, plays a crucial role in capturing the budget segment of the market. By offering competitive pricing, Public Mobile helps Telus avoid direct price competition with its flagship brands.

The launch of this new plan could force other carriers to re-evaluate their own offerings. While the big three have been focused on premium services and 5G network expansion, the demand for affordable data remains strong. This new 100GB plan from Public Mobile is likely to put pressure on other budget carriers like Chatr Mobile (Rogers) and Lucky Mobile (Bell) to respond with similar offerings. We may see a new wave of promotional activity aimed at attracting customers with high data needs.

Looking Ahead: What's Next for Public Mobile?

Public Mobile's success will likely hinge on how effectively they manage the transition to a 12-month contract model. They will need to clearly communicate the benefits of the plan - the increased data allowance and predictable monthly cost - to justify the commitment. Furthermore, maintaining excellent customer service will be crucial for retaining customers once the contract period ends.

Analysts predict that Public Mobile might expand its 5G network coverage in the coming months to further enhance its appeal. While they have been slower to roll out 5G compared to the major carriers, the demand for faster speeds is growing, and offering 5G access could attract even more customers. They might also explore bundling options, such as combining the 100GB plan with home internet services to offer a more comprehensive package.

For consumers, this new plan presents a viable option for those needing a large data allowance without breaking the bank. However, it's essential to carefully consider the 12-month contract before signing up. Those who prioritize flexibility may still prefer other options, but for those seeking a stable and affordable data solution, Public Mobile's latest offering is worth a look.

[ https://www.publicmobile.ca/en/promotions/100gb-data ]