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Ireland's GAA Stars Back Campaign Against Youth Gambling Addiction

  //house-home.news-articles.net/content/2026/02/1 .. k-campaign-against-youth-gambling-addiction.html
  Published in House and Home on Sunday, February 15th 2026 at 19:37 GMT by Irish Examiner
      Locales: County Cork, IRELAND

By Aisling O'Malley

Dublin, Ireland - February 16th, 2026 - A powerful wave of support from some of Ireland's most celebrated Gaelic Athletic Association (GAA) stars is bolstering a vital campaign addressing the alarming rise in gambling addiction amongst young people. The 'Young People Dealing with Gambling Damage' (YPDGD), a grassroots organisation founded by those directly impacted, has launched a national public awareness initiative, gaining significant traction with high-profile endorsements from across the sporting world.

The YPDGD campaign isn't simply raising awareness; it's demanding systemic change. Their core argument, powerfully echoed by the GAA players lending their voices, centers on the unprecedented accessibility of online gambling platforms and the aggressive, targeted marketing strategies employed by these companies. The group highlights that Ireland, with its strong sporting culture and high rates of smartphone penetration, presents a uniquely vulnerable environment for young people.

"The speed at which addiction can take hold is truly frightening," explains a statement released by YPDGD. "We are seeing younger and younger individuals caught in a cycle of chasing losses, leading to financial ruin, mental health crises, and fractured family relationships. The current level of support and preventative measures is simply inadequate to address the scale of the problem."

The campaign is focusing on a two-pronged approach: stricter regulation of online gambling and the implementation of comprehensive early intervention programs within the education system. Specific demands include a ban on gambling advertising during sporting events - particularly those watched by young audiences - and limitations on the types of promotions offered, such as free bets and bonus schemes that are heavily incentivizing risky behaviour.

Cork hurler Patrick Horgan, a vocal supporter of the campaign, spoke candidly about the issue. "Gambling addiction doesn't discriminate. It affects people from all walks of life, including those within the GAA community. It's a shadow that many of us have seen touch the lives of teammates, friends, and family. It's vital we break the stigma surrounding it and ensure anyone struggling knows they are not alone and help is available." Horgan, along with several other prominent GAA figures who have chosen to share their own experiences (remaining anonymous at their request, to protect their privacy), are hoping to destigmatize seeking help.

This surge in youth gambling isn't happening in a vacuum. Experts point to the proliferation of 24/7 online betting platforms, the increasing normalization of gambling through social media and influencer marketing, and the economic pressures felt by many young people in the wake of recent economic instability as contributing factors. The COVID-19 pandemic also played a role, with lockdowns leading to increased time spent online and a subsequent rise in online gambling activity.

The YPDGD is calling for mandatory gambling education in schools, starting at the secondary level. This education would focus on responsible gambling, the risks associated with addiction, and where to seek help. They advocate for trained counselors within schools to provide early intervention support and identify students at risk.

The issue extends beyond simply preventing addiction. The financial consequences for young gamblers can be devastating, impacting their ability to pursue education, secure housing, and build a stable future. The YPDGD highlights the growing number of young people falling into debt, relying on loans, or even resorting to criminal activity to fund their gambling habits.

The campaign is gaining momentum, with petitions circulating online and increasing media coverage. Several members of the Dail (Irish Parliament) have pledged their support and are pushing for a debate on gambling regulation. The Minister for Justice is reportedly considering a review of existing legislation. The YPDGD isn't stopping there. They plan to lobby for increased funding for addiction treatment services and the establishment of a national helpline dedicated to young people struggling with gambling addiction. They believe that a collaborative effort - involving government, sporting organizations like the GAA, schools, and addiction support groups - is crucial to tackling this growing crisis.