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Napier Home Opens in Laurel, Mississippi

  //house-home.news-articles.net/content/2026/01/31/napier-home-opens-in-laurel-mississippi.html
  Published in House and Home on Saturday, January 31st 2026 at 11:58 GMT by TV Insider
      Locales: Tennessee, Virginia, UNITED STATES

Laurel, Mississippi - January 31st, 2026 - HGTV stars Ben and Erin Napier, the beloved couple behind the hit show 'Home Town,' have officially opened the doors to their highly anticipated retail store, 'Napier Home,' in their hometown of Laurel, Mississippi. The new store, located at 318 Central Ave, represents a significant expansion of the couple's already thriving brand, moving beyond the television screen and their existing online presence into the realm of physical retail.

For years, Ben and Erin have captivated audiences with their dedication to revitalizing historic homes and showcasing the charm of small-town Mississippi. 'Home Town' has not only put Laurel on the map but has also ignited a nationwide interest in handmade goods, local craftsmanship, and the beauty of preserving a community's heritage. The opening of Napier Home is a natural extension of these core values, providing a dedicated space to showcase the talent and artistry of Mississippi makers.

The store isn't simply a collection of mass-produced items; it's a curated experience. Napier Home will feature a thoughtfully selected assortment of home goods and decor items, with a strong emphasis on pieces created by local artisans. This commitment to supporting the local economy and highlighting the skills of Mississippi craftspeople is central to the Napier's brand ethos. Expect to find unique furniture, textiles, pottery, artwork, and other decorative items, all with a distinctly Southern aesthetic.

"We've been dreaming about this for years," Erin Napier shared in a recent Instagram post, hinting at the passion and dedication that went into bringing the store to fruition. "A place to be, with things we love, made by people we love. A place where you can feel at home." This vision clearly articulates the core purpose of Napier Home: to create a welcoming and inspiring space where customers can discover beautiful, meaningful items and connect with the stories behind them.

Ben Napier echoed this sentiment, stating in the same Instagram post, "We're so excited to be able to show you the things we love, and to work with the incredible artists and makers who make the things we love." This highlights not just the selection of goods, but also the active partnership between the Napiers and the artisans themselves. It's anticipated that Napier Home will serve as a platform to amplify the voices and reach of these talented individuals.

Prior to the opening of the brick-and-mortar store, Ben and Erin have successfully operated an online shop, allowing fans across the country to purchase select items from their curated collection. However, the physical store offers a different level of engagement and allows for a more immersive shopping experience. Customers can now browse the items in person, interact with the knowledgeable staff, and truly appreciate the craftsmanship and quality of the goods.

The impact of 'Home Town' on Laurel has been transformative. The show has spurred economic growth, attracted tourism, and fostered a renewed sense of pride in the community. Napier Home is expected to further contribute to this positive momentum, creating new jobs and attracting even more visitors to the city. Local business owners are optimistic about the potential for increased foot traffic and collaboration.

Analysts predict that Napier Home will become a destination for both loyal 'Home Town' fans and those seeking unique, high-quality home decor. The combination of the couple's established brand recognition, their commitment to local artistry, and the charming atmosphere of Laurel, Mississippi, creates a powerful draw. The store's opening follows a trend of celebrities leveraging their platforms to create lifestyle brands and connect directly with their audiences.

The store is more than just a retail space; it's a reflection of the Napier's personal style and values. It embodies their belief in the power of home, the importance of community, and the beauty of handmade craftsmanship. For fans of 'Home Town,' Napier Home is a chance to step inside the world they've come to know and love, and to bring a piece of that charm into their own homes.