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DOWNERS GROVE, Ill.--([ BUSINESS WIRE ])--Sara Leebrand today announced the launch of its Lemon Pound Cake variety, the first new pound cake loaf in more than a decade, as well as an update to its famous Butter Pound Cake, which is now more moist. Available at grocery retailers throughout the United States, the new Lemon variety and Butter Pound Cake meet todayas consumeras taste preferences.

"We listened to feedback from our consumers and set out to make our beloved Sara Lee Pound Cake even better"

aSara Lee brand produces Americaas favorite frozen pound cake*, and weare in the process of expanding upon its rich heritage by providing new and delicious varieties we hope will become household favorites,a said Kanika White, senior brand manager, Sara Lee Desserts. aOur new Lemon Pound Cake is a twist on an American classic a" it tastes great alone or is delicious dressed up with fresh berries and a little whipped cream.a

Sara Lee Butter Pound Cake is now more moist, and has the same great taste consumers have enjoyed for the past six decades.

aWe listened to feedback from our consumers and set out to make our beloved Sara Lee Pound Cake even better,a said White. aBased on our research, consumers prefer the updated, moister Butter Pound Cake.a

The Sara Lee Pound Cake portfolio now consists of the following varieties:

• Sara Lee Lemon Pound Cake a" New flavor made with real lemon juice and is the first new loaf variety in more than 10 years.
• Sara Lee Butter Pound Cake a" The loaf has been updated to increase moistness, while retaining the same homemade taste of its predecessor. The product is available in regular and family sizes, which are 10.75 ounces and 16 ounces, respectively.
• Sara Lee Light & Dreamy Pound Cake a" Newly named, this loaf contains 80 calories per serving. It has 100 percent less cholesterol, as well as 55 percent less fat than Butter Pound Cake.
• Sara Lee Pound Cake Slices a" Recently introduced, single-serve and pre-cut pound cake slices are portioned and individually packaged to ensure freshness and rich flavor. Slices are available in Original and Double Chocolate flavors.

Sara Lee Pound Cake products are sold at grocery retailers throughout the country. Average suggested retail price for the regular size of Sara Lee Butter Pound Cake is $3.99 and $5.39 for family size. Available in regular size, average suggested retail price for Lemon Pound Cake and Light & Dreamy Pound Cake is $3.99. Average suggested retail price for Sara Lee Pound Cake Slices is $3.99.

To access the latest product news and updates on promotions from Sara Lee Desserts, join the brand on Facebook ([ www.Facebook.com/SaraLeeDesserts ]) or follow @SaraLeeDesserts on Twitter ([ www.Twitter.com/SaraLeeDesserts ]). For additional product details, information on where to buy and recipes and tips for customizing Sara Lee Pound Cakes and other Sara Lee Desserts products, visit [ www.SaraLeeDesserts.com ].

*Source: SymphonyIRIGroup Custom Database, Total U.S. Multi-Outlet, 52 weeks ending August 19, 2012

About Sara Lee Desserts

For more than 75 years, Sara Lee Desserts has delighted millions of consumers by providing a wide portfolio of sweet goods, including cheesecakes, pound cakes, pies, cakes and sweet breakfast items. Sara Lee Desserts has become an integral part of family gatherings, special occasions and moments of togetherness with products to fit every season. For more information about Sara Lee Desserts, visit [ www.SaraLeeDesserts.com ] or join in the sweet conversation on our Facebook page at [ www.Facebook.com/SaraLeeDesserts ].

About The Hillshire Brands Company

The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generates nearly $4 billion in annual sales and has approximately 9,500 employees. Hillshire Brandsa portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. The company, formerly known as Sara Lee Corporation, began trading under the aHSHa ticker symbol on June 29, 2012, following the successful spinoff of its international coffee and tea business. For more information on the company, please visit [ www.hillshirebrands.com ].

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