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BEDMINSTER, N.J.--([ BUSINESS WIRE ])--[ Cegedim Relationship Management ] today announced that the US subsidiary of a top-20 global pharmaceutical company has selected the award-winning, cloud-based Mobile Intelligence for iPad for its Primary and Specialty commercial teams throughout the US. The agreement also includes the cloud-based master data management (MDM) solution, Nucleus 360a"; the market leading compliance solution, AggregateSpend360a"; the worldas largest HCP database, OneKey; and a suite of technical support services to optimize performance.

"We are delighted to deliver a tightly integrated suite of game-changing solutions. The inherent solution flexibility will empower this company to quickly modify strategies as market shifts occur within the new payer-led business model"

Unparalleled Life Sciences Solution Featuring Flexibility, Functionality and Usability

Life Sciences organizations focus on maximizing relationships with their key stakeholders. Consequently, they demand solutions that ease the responsibility of coordinating diverse sales forces, managing databases and complying with evolving regulations.

Mobile Intelligence was selected by the pharmaceutical company to optimize their commercial productivity in the US. The solution showcases the following functionality:

• 360-degree view of stakeholdersa affiliations to better understand relationships and influence networks
• Intuitive Graphical User Interface (GUI) to ensure high-end user adoption through unmatched ease of use
• Advanced configuration tools that enable users to personalize the solution to their exact needs

The company will also leverage additional next generation cloud-based solutions, including Nucleus360, which holistically improves data quality and reduces the cost of deployment, hosting and system management. Additionally, implementing AggregateSpend360 will enable regulatory compliance through easy data integration, and will automatically generate spend reports. Lastly, the worldas most comprehensive HCP database, OneKey, will enable the company to strengthen targeting and profiling strategies by reaching the most relevant customer base. In combination with Mobile Intelligence, the solution synergy enhances a companyas ability to prepare for changes in the Life Sciences while maximizing client interactions.

aWe are delighted to deliver a tightly integrated suite of game-changing solutions. The inherent solution flexibility will empower this company to quickly modify strategies as market shifts occur within the new payer-led business model,a said Angela Miccoli, President North America of Cegedim Relationship Management. aThe ability to capture, share and collate data on the intuitive iPad interface will eliminate the administrative burdens that were inhibiting vital connections with stakeholders. Exceeding our customeras and the marketas needs is our key priority. We are elated to expand our 14 year relationship with this powerful US organization.a

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)

iPad is a trademark of Apple Inc., registered in the U.S. and other countries.

About Cegedim Relationship Management:

Cegedim Relationship Management is the Life Sciences industryas leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the companyas innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the worldas most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.

To learn more, please visit: [ www.cegedim.com/rm ].

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About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of a'911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).

To learn more, please visit: [ www.cegedim.com ].