House & Home
Thu, September 6, 2012
--([ BUSINESS WIRE ])--SymphonyIRI:
"Analytics 2020: A Growth Odyssey, Powering Performance and Marketplace Impact."
WHO: | Robert Holston a" Executive Vice President & Division Leader, Symphony Analytics | |
Christopher Witte a" Vice President, Customer Development, Hillshire Brands | ||
WHAT: | The combination of evolving social and mobile technologies, a radical shift in shopper behavior, and the integration of advanced, predictive analytical models requires a new economic standard for the CPG and retail industries. SymphonyIRI and Hillshire Brands will discuss how the next decade of predictive analytics will shape growth and redefine consumer value proposition in their presentation, aAnalytics 2020: A Growth Odyssey, Powering Performance and Marketplace Impact.a The presentation will include new research completed as part of SymphonyIRIas Analytics 2020 initiative, detailing the requirements for success in the evolving retail landscape, and pointing to potential double-digit growth in key financial performance measures. | |
WHY: | Predictive analytics will enable industry leaders to understand nearly infinite details about shoppers, reshaping the complete range of product development, pricing, promotion, assortments and store layout strategies. The presentation will touch on key developments within the CPG and retail industries, such as: | |
| -- Shoppers are demanding a more personal, tailored shopping experience | ||
-- Media channels as purchasing avenues are constantly changing. This fragmentation can make it more difficult to connect with shoppers, but when executed well, can create stronger connections | ||
-- Analytics will unlock growth in four key areas: 1) pricing and revenue management, 2) innovation and new product yield, 3) trade promotion optimization, and 4) improved targeting and shopper activation | ||
| -- A new, analytics-based manifesto for growth, including five analytics priorities. | ||
WHEN: | Monday, Aug. 27, 2012, 9:15a"10:15 a.m. MDT | |
WHERE: | GMA Executive Conference | |
| The Broadmoor Hotel, Hall F, Colorado Springs, CO | ||
[ http://www.gmaonline.org/forms/meeting/Microsite/ExecutiveConference2012,0 ] | ||
About Hillshire Brands:
The Hillshire Brands Company (NYSE: HSH) is the nationas leader in meat-centric food solutions for the retail and foodservice markets. The company generates nearly $4 billion in annual sales and has approximately 8,500 employees. Hillshire Brandsa portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. The company, formerly known as Sara Lee Corporation, began trading under the aHSHa ticker symbol on June 29, 2012, following the successful spinoff of its international coffee and tea business. For more information on the company, please visit [ www.hillshirebrands.com ].
About SymphonyIRI Group:
SymphonyIRI Group is a global leader in innovative solutions and services for the CPG, retail and healthcare industries. SymphonyIRI uniquely combines powerful market and shopper information, predictive analytics, flexible technology solutions and consulting services to help its clients drive and grow their businesses. For more information, visit: [ http://www.SymphonyIRI.com ].
