DALLAS, TX--(Marketwire - Aug 22, 2012) - The Great American Trucking Show -- [ Cobra Electronics Corporation ] (NASDAQ: [ COBR ]), the leading designer and marketer of Citizens Band (CB) radios and GPS navigation systems for professional drivers, today announced it will preview its new Wireless CB Microphone System and Bluetooth^® Headset at the Great American Trucking Show, which takes place August 23-25 at the Dallas Convention Center. Today's announcement marks yet another affordable wireless in-cab innovation from Cobra Electronics designed to help professional truck drivers comply with new hands-free driving legislation -- all of which will be on-display at the GATS conference.

The new Wireless CB Microphone System (Model CA BTCB4) consists of a lightweight and ergonomic Bluetooth and RF-capable headset (compatible with virtually any Bluetooth-enabled cell phone) featuring a state-of-the-art boom mike with integrated noise canceling technology, and a heavy-duty push-to-talk (PTT) button which keys the CB microphone. With the PTT unit attached to the gear shift lever and the headset and boom microphone placed on the driver's head, professional drivers can safely conduct CB conversations wirelessly. What's more, the Bluetooth headset supports hands-free cell phone usage for both in-bound and out-bound one-touch calling, and can be paired to virtually any Bluetooth-enabled cell phone.

"Communicating with other drivers, business associates and loved ones is a fact of life for a professional driver, and in today's always-on, always-connected society, the needs and demands seem to grow every day," said Sally Washlow, senior vice president of marketing and sales for Cobra. "The newly-enacted hands-free driving legislation for truck drivers is now another fact of life, and Cobra Electronics is committed to helping our loyal trucker community with smart, convenient and affordable solutions to the new reality of being a professional driver. Today's announcement is one more important milestone in a long heritage of innovation for these important customers."

The new Wireless CB Microphone System plus Bluetooth connectivity includes an ergonomic headset with adjustable boom microphone offering noise canceling technology, power junction module, Push-to-Talk switch and mounting hardware, and features simple, 10-minute installation in most trucks. With an affordable $129.95 MSRP and universal compatibility with all 4-pin CB radio units, Cobra Electronics brings enhanced driver safety and convenience to truckers everywhere.

About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at [ www.cobra.com ].
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