House & Home
Tue, August 14, 2012Mon, August 13, 2012Sun, August 12, 2012Fri, August 10, 2012Thu, August 9, 2012Wed, August 8, 2012Tue, August 7, 2012Mon, August 6, 2012Fri, August 3, 2012Thu, August 2, 2012Wed, August 1, 2012Tue, July 31, 2012Mon, July 30, 2012Fri, July 27, 2012Thu, July 26, 2012Wed, July 25, 2012Tue, July 24, 2012Mon, July 23, 2012Fri, July 20, 2012Thu, July 19, 2012Wed, July 18, 2012Tue, July 17, 2012Mon, July 16, 2012Sat, July 14, 2012Fri, July 13, 2012Thu, July 12, 2012Straightline Rebrands Gentherm, Celebrates with NASDAQ Bell Ringing
//house-home.news-articles.net/content/2012/07/3 .. entherm-celebrates-with-nasdaq-bell-ringing.html
Published in House and Home on Monday, July 30th 2012 at 12:46 GMT by Market Wire🞛 This publication is a summary or evaluation of another publication
Straightline Rebrands Gentherm, Celebrates with NASDAQ Bell Ringing -- NEW YORK, July 30, 2012 /PRNewswire/ --
Straightline Rebrands Gentherm, Celebrates with NASDAQ Bell Ringing
NEW YORK, July 30, 2012 /PRNewswire/ -- [ Straightline ] celebrated the official launch of [ Gentherm ] Inc., the global thermal management technology company previously known as Amerigon Inc., by joining Dan Coker and Gentherm executives to ring the opening bell for the Nasdaq Stock Market on June 13, 2012.
The bell ringing marked the public debut of Gentherm's new name, brand and ticker symbol, THRM, all developed by Straightline to reflect the company's growing global capabilities and leadership in thermal technologies after Amerigon's 2011 acquisition of Germany-based W.E.T. Automotive Systems AG.
"We are a new company today as a result of the addition of W.E.T., and we have changed our name to reflect that," President and CEO Dan Coker stated.
Michael Watras, CEO of Straightline, added, "We were delighted to help the Gentherm team create a brand that captures their passion for bringing innovative, efficient heating and cooling technologies to customers around the world."
Straightline's branding work involved global discovery, including in-person qualitative research in the US and Germany, a new brand strategy, name, corporate identity and visual design system.
"The logo and design system capture the dynamism that is at the heart of Gentherm's processes and products," said Jim Hatch, Straightline's Creative Director. "Gentherm is not a company content to stand still; it is developing thermal management technologies that will support more efficient, sustainable energy management solutions for the future," remarked Jessica Orkin, Straightline's Managing Director. "We captured this commitment in their new tagline, 'Inspiring Efficiency.'"
Straightline:
Straightline is a strategic brand-consulting firm that builds value for market leaders and emerging companies around the world by creating and implementing powerful brands. The firm frequently helps companies successfully navigate times of great change with strategic brand tools that help galvanize employees, amplify competitive advantages and position for sustainable growth. Clients include some of the world's leading enterprises, including Xerox, T-Mobile, Thomson Reuters, Time Warner, and Wyndham Worldwide.
Gentherm:
Amerigon Incorporated, doing business as Gentherm (NASDAQ-GS:THRM), is a global developer and marketer of innovative thermal management technologies for a broad range of heating, cooling and temperature control applications. Automotive products include actively heated and cooled seat systems and cup holders, heated and ventilated seat systems, thermal storage bins, heated seat and steering wheel systems, cable systems and other electronic devices. Gentherm has over 5,000 employees in facilities around the world.
CONTACT: Jessica Orkin, +1-212-941-0700, [ orkin@straighlinenyc.com ]
SOURCE Straightline
[ Back to top ]
RELATED LINKS
[ http://www.straightlinenyc.com ]
