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Mead Johnson aDeliversa New Mobile App to Expecting Moms

^{Published on 2011-05-26 09:15:42 - Market Wire}
 

GLENVIEW, Ill.--([ BUSINESS WIRE ])--Mead Johnson Nutrition (NYSE: MJN) announced its own special delivery today a" a new iPhone mobile application called ExpectingBaby from the maker of Enfamil^® infant formula.

"We are excited about ExpectingBaby, because it allows moms-to-be to celebrate and learn more about their pregnancies through a variety of engaging, educational tools. When labor begins, the app even helps track contractions, provides directions to the nearest hospital and alerts family and friends using a one-step notification system"

ExpectingBaby provides a mom-to-be with customized week-by-week updates on her childa™s development and helps manage preparations in anticipation of babya™s arrival. The app makes it easy to track and share every moment of pregnancy a" from planning and delivery tocelebrating baby's arrival a" through photos, updates and milestones via Facebook, Twitter and email.

aWe are excited about ExpectingBaby, because it allows moms-to-be to celebrate and learn more about their pregnancies through a variety of engaging, educational tools. When labor begins, the app even helps track contractions, provides directions to the nearest hospital and alerts family and friends using a one-step notification system,a said Tim Brown, senior vice president and general manager, U.S.

ExpectingBaby is available for free download at [ enfamil.com/app ] or via the Apple iTunes Store. Busy parents can also visit the mobile-optimized [ m.enfamil.com/ ] site to get the information they need while on the go.

About Mead Johnson Nutrition Company

Mead Johnson, a global leader in pediatric nutrition, develops, manufactures, markets and distributes more than 70 products in over 50 countries worldwide. The company's mission is to nourish the worlda™s children for the best start in life. The Mead Johnson name has been associated with science-based pediatric nutrition products for over 100 years. The company's "Enfa" family of brands, including Enfamil^® infant formula, is the world's leading brand franchise in pediatric nutrition. For more information, go to [ www.meadjohnson.com ].