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CYBEX Teams up with NBCa?s The Biggest Loser to Fight Breast Cancer with On-Air Hot Pink Arc Challenge

^{Published on 2010-10-05 16:50:57 - Market Wire}
 

MEDWAY, Mass.--([ BUSINESS WIRE ])--Cybex International, Inc. (NASDAQ: CYBI), a leading manufacturer of premium exercise equipment, announced that it is partnering with NBCa™s The Biggest Loser in a aHot Pink Challengea to increase awareness that fitness and exercise reduce breast cancer risks and to raise money for breast cancer research and awareness efforts.

"This challenge takes involvement to the next level, enabling contestants to help others while helping themselves. We are thrilled to becollaborating with CYBEX on this substantial effort for Breast Cancer Awareness Month."

The CYBEX Hot Pink Challenge

Beginning in October (Breast Cancer Awareness Month) and continuing until this seasona™s finale, The Biggest Loser will feature a CYBEX Hot Pink Arc Trainer on the Ranch (the showa™s on-air gym).

CYBEX will donate a dollar for every calorie the showa™s contestants burn while exercising on the Hot Pink Arc Trainer. These funds will go to The Breast Cancer Research Foundation® (BCRF). aWea™re challenging the contestants to burn a lot of calories and raise a lot of money on the Hot Pink Arc Trainer for breast cancer research and awareness,a said Joan Carter, CYBEXa™s Vice Chairman.

On aThe Biggest Losera this season, the showa™s trainers, Bob Harper and Jillian Michaels, will discuss the importance of exercise in fighting breast cancer and push the contestants to burn more to raise more.

aThis season The Biggest Loser is focused on apaying it forward.a™ As part of that effort, we are extremely excited to partner with CYBEX to raise both awareness and resources to fight breast cancer,a Chad Bennett, Vice President, Brand Development and Production, Reveille.

aaThe Biggest Losera™ is all about educating and motivating America to stay healthy,a said Drew Rowley, NBC Universal Television Consumer Products Group Director of Global Licensing. aThis challenge takes involvement to the next level, enabling contestants to help others while helping themselves. We are thrilled to becollaborating with CYBEX on this substantial effort for Breast Cancer Awareness Month.a CYBEX and BCRF will also launch an online pledge program in support of the on-air Challenge, which will allow the showa™s viewers to join the contestants in raising money. To support the CYBEX-Biggest Loser Hot Pink Challenge go to: [ http://www.bcrfcure.org/HotPinkChallenge ].

aWea™ve teamed up with The Biggest Loser on the Hot Pink Challenge to raise awareness of the importance of exercise and fitness in fighting breast cancer. Too many women dona™t know that they can reduce their risk of getting breast cancer through exercise and fitness,a said Carter. aResearch also shows that exercise and fitness increase the ability of women to both survive and recover from the disease. We need to educate women about the cancer-fighting benefits of exercise and fitness and motivate them to get active. As a leading fitness company we feel a special responsibility to help,a Carter added.

The Second Annual CYBEX Pink Ribbon Run

The Hot Pink Arc Challenge will also raise awareness of CYBEXa™s Second Annual Pink Ribbon Run to support the BCRF. Fitness facilities worldwide have outfitted themselves with pink CYBEX Arc Trainers and treadmills. During October, CYBEX will donate 10 cents for every mile run on a pink treadmill and 20 cents for every mile on a pink Arc Trainer.

aThis innovative program not only contributes to The Breast Cancer Research Foundationa™s mission of finding a cure for this disease in our lifetime, it also draws tremendous attention to exercise as one of the most important preventative factors in relation to breast cancer,a said Myra J. Biblowit, BCRF President.

For more information on the Hot Pink Challenge and the CYBEX Pink Ribbon Run go to: [ www.hotpinkchallenge.com ]. CYBEX will donate up to $150,000 to BCRF under these two programs.

About the Arc Trainer

The CYBEX Arc Trainer burns up to 16 percent more calories than ellipticals and other cross-trainers tested, according to an independent study by the University of Wisconsin. Independent research also shows that Arc Trainer users experience less pain and discomfort in their joints and muscles than those who train on an elliptical.

The CYBEX-The Biggest Loser Partnership

On June 28, 2010, CYBEX announced that it had become the new fitness equipment partner of The Biggest Loser, NBCa™s top-rated television show. Through this multi-year partnership agreement, The Biggest Loser selected CYBEX to provide the fitness equipment used on the showa™s Ranch fitness facility, as well as for The Biggest Loser Resort properties. In addition, the show licensed CYBEX to design and manufacture The Biggest Loser Arc Trainer for the consumer market.

About aThe Biggest Losera

aThe Biggest Losera airs on NBC Tuesdays at 8 pm (ET). The first reality series where everybody "loses," aThe Biggest Losera challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. aThe Biggest Losera is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. aThe Biggest Losera was recognized as a top brand of the year in Advertising Age's 2008 Marketing 50. Check out [ www.biggestloser.com ] for more information.

About NBC Universal Television, DVD, Music and Consumer Products Group

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

About Reveille

Reveille is a leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including MASTERCHEF, THE BIGGEST LOSER, LOSING IT WITH JILLIAN, THE OFFICE, THE BURIED LIFE, UGLY BETTY, THE TUDORS, TABATHA'S SALON TAKEOVER, SHEAR GENIUS and PARENTAL CONTROL. Reveille has partnerships with both Microsoft and Yahoo! to develop original online series for brands. Web series include FIT TO BOOM for Subway, IT'S EVERYBODY'S BUSINESS WITH JACK AND SUZY WELCH for Microsoft, WHO KNEW? for Toyota Avalon and REAL LIFE MAKEOVER for Walmart. Upcoming television series include GIGANTIC and GOT TO DANCE. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies.

About CYBEX

Cybex International, Inc., is a leading manufacturer of premium exercise equipment primarily for commercial use. The CYBEX product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Institute for Exercise Science, CYBEX fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Products are available for a wide range of facilities, from commercial health clubs to home gyms, and are sold in more than 85 countries worldwide. For more information on CYBEX and its product lines, visit the Companya™s website at [ www.cybexintl.com ].

This news release may contain forward-looking statements.There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made above.These include, but are not limited to, competitive factors, technological and product developments, market demand, economic conditions, the resolution of litigation involving the Company, and the ability of the Company to comply with the terms of its credit facilities.Further information on these and other factors which could affect the Companya™s financial results can be found in the Companya™s previously filed Report on Form 10-K for the year ended December 31, 2009, its Reports on Form 10-Q, its Current Reports on Form 8-K, and its proxy statement dated March 25, 2010.

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