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Molson Coors Reinforces Its Commitment to Water Sustainability by Celebrating Water Stewardship Month

^{Published on 2010-10-04 11:20:40 - Market Wire}
 

DENVER & MONTREAL--([ BUSINESS WIRE ])--As part of the companya™s ongoing commitment to water sustainability, [ Molson Coors Brewing Company ] (NYSE:TAP) partnered with regional non-profit organizations in the United States, United Kingdom and Canada throughout September to engage its employees in volunteer activities designed to protect local water resources. As part of its Water Stewardship Month, the company also launched an online tool to help employees learn about and track their own water conservation efforts at home, while comparing their success to Molson Coors employees in other markets.

"Ita™s great to get involved and make a difference in our community. It would be great to go back in the spring and see our results."

In total, over 1,000 employees participated in a wide range of volunteer activities throughout September. In addition, Molson Coors employees pledged to save a minimum of 700,000 gallons of water each month going forward through commitments to reduce usage at home. At a corporate level, Molson Coors has committed to improving its global water efficiency by 15% from 2008 through the end of 2012.

aMolson Coors is a leading global brewer with deep local roots and a commitment to the communities where we operate. A significant part of our local commitment involves water stewardship because we have always understood that the quality of our beer is directly tied to the quality of the water we use to produce it. As such, ensuring fresh water is a sustainable resource is part of our heritage and our future,a said Bart Alexander, vice president, global alcohol policy and corporate responsibility for Molson Coors. aWe are proud of our employees and their exceptional efforts, not just this past month, but in all that they do to protect and conserve precious water resources in their local communities and at home.a

Regional Water Stewardship Month volunteer activity highlights included:

• Golden, CO, September 11
  Over 40 employees from the Golden brewery helped host the fourth annual Friends of the Forest day in partnership with the [ U.S. Forest Service ] and the [ National Forest Foundation ] to repair the streambed along Clear Creek.

• Denver, CO, September 25
  Several employees helped pick up litter, prune, trim trees, and remove weeds at the Fishback Landing Park along the South Platte River.

• Milwaukee, WI, September 25
  Over 60 employees cleaned up the Milwaukee River and removed trash at Lincoln Park with partner [ Milwaukee Riverkeeper ].

• East Staffordshire Borough Council, UK, September 30
  16 employees planted wildflowers around the edges of the wading bird scrapes on the aWashlandsa™ alongside the River Trent in Burton-on-Trent. These wildfowl scrapes have been created to attract native and migrant birds and thereby maintain the natural biodiversity of this important water environment. Katharine Matthews, from Molson Coors (UK), said: aIta™s great to get involved and make a difference in our community. It would be great to go back in the spring and see our results.a

• Halifax, Toronto, Ottawa, St. Alberta™s, Vancouver, Canada, September 18-30
  A number of Canadian employees partnered with WWF Canada and the Vancouver Aquarium for their annual Great Canadian Shoreline Cleanup, an initiative that encourages thousands of Canadians to clean up their local shorelines to help protect Canadaa™s water resources. Over 450 Molson Coors Canada employees volunteered at their local shoreline cleanups across the country. See photos at [ http://www.flickr.com/photos/molsonblog/sets/72157624871423999/ ]

Molson Coorsa™ water stewardship extends beyond its Water Stewardship Month. In March 2010, Molson Coors announced its lead sponsorship of CDP Water Disclosure. CDP, an independent not-for-profit organization, has emerged as the global scorekeeper on carbon emissions gathering primary corporate climate change information from thousands of businesses around the world so that it can be incorporated into business and policy decision making. With the launch of CDP Water Disclosure, the organization is using the same established framework to tackle the increasingly vital issue of water scarcity.

In addition to sponsoring CDP Water Disclosure, Molson Coors joined more than 300 companies reporting on their water use and other water-related issues. This effort will provide a common framework for companies to assess and report on water-related risk and emphasizes the critical role corporations play in disclosing and measuring water management practices. The results of this survey will be released by CDP Water Disclosure in November.

The company has also collaborated with leading water stakeholder, Circle of Blue, an international network of journalists, scientists and communications design experts, to launch an independent survey conducted by GlobeScan that provided a benchmark in awareness of water scarcity. The global survey results were announced at World Water Week 2009 in Stockholm and are presented in the [ Human Perspectives on the Global Water Crisis ] report.

For more information on the Molson Coors Global Water Strategy, please visit [ http://www.molsoncoors.com/responsibility/environmental-responsibility/water/water-stewardship ].

About Molson Coors Brewing Company:

Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the worlda™s beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across North America, Europe and Asia. It operates in Canada through Molson Coors Canada; in the U.S. through MillerCoors; and in the U.K. and Ireland through Molson Coors UK. For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's website, [ www.molsoncoors.com ].

For more information about the company's commitments to corporate responsibility, visit [ www.molsoncoors.com/responsibility ].