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NXT Nutritionals' SUSTAa" Natural Sweetener Approved in Shop na? Save and SweetBay Supermarkets

^{Published on 2010-10-05 09:41:06 - Market Wire}
 

HOLYOKE, Mass.--([ BUSINESS WIRE ])--[ NXT Nutritionals Holdings, Inc. ] (aNXT Nutritionalsa) (OTCBB: NXTH) developer and marketer of SUSTAa" Natural Sweetener, the great tasting, all-natural, healthier sweetener, announced today that it has added Shop na™ Save and SweetBay supermarkets to its footprint in New England and Florida with the introduction of SUSTAa" Natural Sweetener 50 Packet Boxes and SUSTAa" Bowl, the new all-natural sweetener for baking, to store shelves.

"As we begin to enter the holiday season, we are looking to make our SUSTA Bowl more available to consumers so that they are able to bake healthier versions of their favorite holiday goodies for their family and friends"

Hannaford Bros. Co., Scarborough, ME, a subsidiary of Delhaize Group, is a distributor of SUSTA in New England and Florida to approximately 270 locations: Shop na™ Save supermarkets in Maine, New Hampshire, Vermont, Massachusetts and upstate New York, and in SweetBay supermarkets throughout Florida.

aAs we begin to enter the holiday season, we are looking to make our SUSTA Bowl more available to consumers so that they are able to bake healthier versions of their favorite holiday goodies for their family and friends,a said Michael McCarthy, president and CEO of NXT Nutritionals.

SUSTA is sold in A&P Fresh, Albertsona™s Stores, Associated Supermarkets, Big Y, Bloom, D'Agostino, Food Emporium, Food Lion, Foodtown, Gristedea™s, Harveys, Key Food, King Kullen, Kings Super Markets, Kroger, Meijer, Met Foodmarkets, Pathmark, Pioneer Supermarkets, Publix, Reida™s, Roche Brothers, ShopRite, Shawa™s Supermarkets, Spartan and Waldbauma™s. Consumers can also purchase SUSTA online at: [ www.sustastore.com ].

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of a proprietary, patent-pending, alla"natural, healthy sweetener sold under the brand name SUSTAa" and other food and beverage products. SUSTAa" Natural Sweetener, sold as a stand-alone product and the common ingredient for all of the Companya™s products, is an all-natural, healthy sweetener that has minimal calories and low glycemic index. NXT Nutritionals has also developed a line of SUSTAa"-enhanced best-in-class, non-fat reduced-calorie yogurt smoothies that are marketed as Healthy Dairy® Yogurt Smoothies.

For additional information, please visit NXT Nutritionalsa™ corporate website: [ www.nxtnutritionals.com ]

Forward-Looking Statements

The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.