House & Home
Fri, July 16, 2010Thu, July 15, 2010Wed, July 14, 2010Tue, July 13, 2010Mon, July 12, 2010Fri, July 9, 2010Thu, July 8, 2010Wed, July 7, 2010Tue, July 6, 2010Mon, July 5, 2010Sat, July 3, 2010Fri, July 2, 2010Thu, July 1, 2010Wed, June 30, 2010Tue, June 29, 2010Mon, June 28, 2010Sun, June 27, 2010Fri, June 25, 2010Thu, June 24, 2010Wed, June 23, 2010Tue, June 22, 2010Mon, June 21, 2010Sun, June 20, 2010Fri, June 18, 2010Thu, June 17, 2010Clairol Nice 'n Easy: Clairol Nice 'n Easy Makes On-the-Go Women Take a Look in the Mirror to Boost Confidence
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Published in House and Home on Wednesday, June 30th 2010 at 13:20 GMT by Market Wire🞛 This publication is a summary or evaluation of another publication
NEW YORK, NY--(Marketwire - June 30, 2010) - Clairol Nice 'n Easy with Angela Kinsey of NBC's "The Office" have partnered with the charity, Dress for Success, to launch a unique campaign spotlighting the boost of confidence women receive when they feel good about what they see in the mirror. The aptly titled "Mirror Moments" campaign kicked-off in Grand Central Terminal with an oversized, interactive mirror. On-the-go women were met by Angela's virtual appearance within their reflection, as they unknowingly looked in the mirror.
These surprised reactions were captured, and starting today, consumers can help benefit Dress for Success Worldwide by visiting Clairol.com, viewing the short "Candid Camera"-like video and sharing with friends. Each time this video is shared, Nice 'n Easy pledges to donate $1 to Dress for Success Worldwide*, a non-profit organization with a similar mission of making women feel empowered; the group provides professional attire, a network of support and career development tools to disadvantaged women in more than 100 cities worldwide. In addition to the monetary donation, Nice 'n Easy will also donate products to help women look their best.
Angela, who plays Nice 'n Easy's "Guardian Girlfriend" (aka Gigi) in the brand's marketing efforts was excited to bring her character to life with consumers, and building confidence for women through Dress for Success. Gigi symbolizes that one honest yet loveable friend who tells it like it is with the best intentions. She helps boost her friends' self esteem. Like Gigi, Dress for Success knows there is nothing more telling than your reflection and for many disadvantaged women getting back on their feet, a good mirror moment helps start their day off on the right foot.
Nice 'n Easy, an easy-to-use, at-home hair color, knows on-the-go women have busy lives caring for their families, careers, households and lastly themselves. Clairol Marketing Director Nelson Miranda says, "Nice 'n Easy aims to make every woman's mirror moment a good one no matter what their daily priorities entail -- be it caring for their family or rebuilding their career."
Mirror Moments makes on-the-go women literally "take a look in the mirror" as the campaign includes a number of branded mirror moments including: decals on mirrors in shopping mall bathrooms, mirrored gas station toppers, and bus shelters (with campaign messaging in cities across the United States).
Clairol has been a leader in hair color innovation for more than 75 years. Nice 'n Easy is a permanent hair colorant with a blend of three tones for natural-looking color and dimension. Please visit [ Clairol.com ] to learn more, view Nice 'n Easy's Mirror Moments video and help boost Clairol's donation to Dress for Success Worldwide.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit [ http://www.pg.com ] for the latest news and in-depth information about P&G (
About Dress for Success
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 100 cities in the U.S., Australia, Canada, Mexico, the Netherlands, New Zealand, Poland, the UK and the West Indies. To date, Dress for Success has helped more than 550,000 women work towards self-sufficiency. Visit [ www.dressforsuccess.org ] to learn more.
*Donation up to $50,000
