N@N

Encore Brands Signs LOI for Distribution Rights and Equity Stake of Zephyr Gin

^{Published on 2010-06-29 06:30:44 - Market Wire}
 

LOS ANGELES, CA--(Marketwire - June 29, 2010) - Encore Brands Inc. (OTCBB: [ ENCB ]) ("The Company"), whose focus is on the creation and acquisition of unique beverage brands by leveraging a network of distributors and sales people, announced today that the Company and KSB Holdings ("KSB") have signed an LOI for distribution rights and equity ownership in its award winning gins. KSB premium gins, Zephyr Black and Zephyr Blue are currently sold in the United Kingdom and the United States. The brand will be a great complement to the brands in Encore's portfolio and fits within its business plan of attracting the next generation of drinkers.

Steve McVicar, President of KSB stated, "This is the next stage of development of our brand and Encore's business focus fits our growth strategy. It was an equation where the combination of the two should equal three. At this stage that prospect was attractive to us; having a partner completely committed to our products was important in our decision. I personally look forward to working with Encore building the Zephyr Gin to its potential."

Patrick Aroff, Director of Business Development for Encore stated, "Zephyr Gin represents a brand with a strategy that was complementary to ours. After studying the category, the ability to offer a unique quality gin in a package that is appropriate for our demographic was an obvious choice. Steve McVicar has developed an incredible product in a category where consumers have been seeking out innovation. We look forward to working with Steve to build the Zephyr brand."

About Encore -- Encore Brands Inc. (OTCBB: [ ENCB ]) is a Nevada Corp with offices in Santa Monica, California. The company was founded with the desire to create and acquire unique beverage brands. By leveraging a network of distributors and sales people, Encore Brands will launch its portfolio with the unique 70 proof pomegranate spirit Ecstasy Brand Liqueur. Furthermore, the Company plans to expand its portfolio to include beer, wine and nonalcoholic beverages.

About Zephyr Gin -- Zephyr is a premium gin distilled in small batches. Along with traditional botanicals, Zephyr has added the elderberry and gardenia to create a smooth premium English gin unlike anything else in the market. Zephyr truly is a gin for a new generation. Please visit Zephyr at [ www.zephyrgin.com ].