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OneScreen Inc.: OneScreen Gains Traction With Internet Video Direct Response Advertising

  //house-home.news-articles.net/content/2009/10/0 .. -internet-video-direct-response-advertising.html
  Published in House and Home on Thursday, October 1st 2009 at 14:36 GMT by Market Wire
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COSTA MESA, CA--(Marketwire - October 1, 2009) - OneScreen Inc. (PINKSHEETS: [ OSCN ]) today announced that is has successfully launched advertising campaigns for several direct response marketers on multiple ad platforms and publishers. Media Response, OneScreen's proprietary technology, empowers direct response companies with online video capabilities so that they can target their prospective buyers across the fast growing Internet video market.

"We are seeing traction of this service offering because marketers are demanding more from their online media spend and are looking for the type of success they have had on broadcast television," asserted Atul Patel, Chief Executive Officer of OneScreen. "It is important for these companies to reach their prospective customers by transitioning with them onto the Internet."

Statistics in the advertising and video markets align around the need for direct marketers to tap Internet video for sales. Earlier this year, Nielsen announced that while U.S. advertising for 2008 was down 2.6 percent from 2007, dropping $3.7 billion, direct response product spending was up 9.2 percent. The $30 billion TV infomercial industry is growing an average 7 percent per year, according to the Direct Response Marketing Alliance. eMarketer predicts that online video viewers in the U.S. will grow to hit 188 million in 2013. It has become imperative for direct marketers, namely those utilizing television advertising (DRTV), to embrace the Internet video market.

"We are offering companies who have reached their audiences in traditional broadcast television with a new medium," stated Ben Lovett, OneScreen's Director of Business Operations. "Media Response takes today's video formats, such as display banner ads and in-video advertising, and adds targeted advertising that requires direct response. We plan to continue to enhance this product with more features that drive engagement, action, and a sale." Well known offers that are currently in the Media Response system include Body by Jake Cardio Cruiser, Your Baby Can Read, Bosley Hair Restoration, Blue Man Group, Life Lock, Flirty Girl Fitness, and Magic Jack.

OneScreen works closely with direct response companies to integrate their video-based offers onto its platform, providing creative services and advice with video post-production and landing pages. To reach the right audiences, OneScreen partners with publishers and networks and is implementing new targeting solutions to improve performance of DR campaigns.