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Julie Roth's Search Enters Third Day

  //house-home.news-articles.net/content/2026/03/05/julie-roth-s-search-enters-third-day.html
  Published in House and Home on Thursday, March 5th 2026 at 0:49 GMT by InStyle
      Locale: UNITED STATES

Sarasota, Florida - March 5th, 2026 - The search for Julie Roth, mother of Today show anchor Savannah Guthrie, entered its third day today with authorities continuing a comprehensive effort to locate the 67-year-old woman who went missing on Thursday afternoon. The case has gripped the nation, with widespread concern for Ms. Roth's well-being and an outpouring of support for Guthrie and her family.

As of this morning, Sarasota Police Department (SPD) have expanded their search area beyond the immediate vicinity of the downtown salon where Ms. Roth was last seen. The initial investigation focused on the area surrounding the Salon Azure, and the nearby shopping center where her vehicle, a blue 2018 Lexus RX, was discovered. While the car presented no immediate signs of foul play, police have been meticulously examining it for any clues related to her disappearance.

"We are leaving no stone unturned," stated SPD Chief, Michael Ramirez, during a press conference held earlier today. "We are utilizing all available resources, including K-9 units, aerial support, and a dedicated team of detectives. We are also reviewing security footage from businesses in the area to try and establish a timeline of Ms. Roth's movements after leaving the salon."

According to witnesses at Salon Azure, Julie Roth appeared to be in good spirits during her appointment. She had been a regular client for several years and was described as friendly and engaging. "She was her usual self, chatting with the stylists and reading a magazine," said one employee who wished to remain anonymous. "There was nothing to suggest anything was amiss."

The lack of any obvious indication of distress or a planned departure has deepened the mystery surrounding her disappearance. Investigators are currently exploring all possibilities, including the chance that Ms. Roth may have become disoriented or experienced a medical episode. Given her age, police are keen to investigate this possibility alongside other avenues.

Savannah Guthrie has remained on air throughout the ordeal, bravely balancing her professional responsibilities with the emotional strain of her mother's disappearance. She publicly acknowledged the situation on Saturday, posting a heartfelt message on Instagram accompanied by a photograph of her mother. "Thank you to everyone for sending your strength and good wishes," she wrote. Sources close to Guthrie have indicated she is in constant communication with the SPD and is receiving regular updates on the search progress.

Ms. Roth is described as 5'3" and weighs approximately 138 pounds. She has gray hair and blue eyes. She was last seen wearing a navy blue top, khaki pants, and a blue visor. Police are urging anyone with information regarding her whereabouts to contact the Sarasota Police Department immediately. A dedicated tip line has been established (941-555-TIPS) and authorities are encouraging the public to share any potentially relevant information, no matter how small it may seem.

The case has drawn comparisons to other missing person cases in the Sarasota area, where the complex network of waterways and dense vegetation can pose significant challenges to search and rescue efforts. Local volunteer organizations have mobilized to assist the SPD, offering manpower and expertise in ground searches and waterborne operations.

Beyond the immediate search efforts, online communities are actively sharing information and coordinating support for the Guthrie family. Social media platforms are flooded with messages of hope and encouragement, and fundraising efforts are underway to provide financial assistance to the family during this difficult time. The hashtag #FindJulieRoth is trending nationally, demonstrating the widespread concern for Ms. Roth's safe return. The situation remains fluid, and we will continue to provide updates as they become available.