House & Home
Mon, January 19, 2026
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2026 Garden Trends: Beyond the Giveaway
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Published in House and Home on Sunday, January 18th 2026 at 16:22 GMT by House & HomeLocale: CANADA
Beyond the Giveaway: Key Trends Shaping the 2026 Garden Landscape
The popularity of the giveaway also underscores broader trends impacting garden design in 2026. Several factors are at play:
- Increased Investment in Outdoor Living: The blurring of indoor-outdoor living remains a dominant theme. Homeowners are increasingly treating their gardens as extensions of their homes, demanding functionality, comfort, and style. This includes dedicated outdoor kitchens, covered patios, and entertainment areas - all of which were hinted at by the inclusion of Olle Boelyn's furniture and accessories in the prize.
- Sustainability and Eco-Consciousness: Following several dry summers and increased awareness of environmental concerns, sustainable gardening practices are paramount. Native plants, water conservation techniques, and the use of recycled materials are becoming non-negotiable. While the 2025 giveaway didn't explicitly emphasize sustainability, it's a factor influencing consumer choices and will likely be a key feature of future promotions.
- The Rise of the 'Cottagecore' Aesthetic: While minimalist and modern gardens remain popular, there's a strong revival of the 'cottagecore' aesthetic - emphasizing natural beauty, wildflowers, and a sense of romantic nostalgia. The 'Green Pages' website, a key promotional partner in the giveaway, traditionally features advice that appeals to both modern and more traditional garden styles.
- Technological Integration: Smart gardening technologies, like automated irrigation systems and smart lighting, are gaining traction, making garden maintenance easier and more efficient. Expect to see more partnerships between garden design firms and tech companies.
The Strategic Power of Partnerships
The 'House & Home' giveaway exemplifies a clever and effective marketing strategy. By collaborating with companies like Green Pages (a resource for gardening advice and inspiration) and Olle Boelyn (a retailer of high-end outdoor furniture), 'House & Home' gained access to a wider audience and reinforced its position as a lifestyle authority. Green Pages, in particular, benefitted from the increased traffic to their website and social media followers. Olle Boelyn leveraged the giveaway to showcase their products within the context of a dream garden scenario.
This cross-promotional model - where a magazine, a gardening resource, and a furniture retailer mutually benefit - is likely to become increasingly common in the Irish market as businesses seek cost-effective ways to reach consumers and build brand awareness.
The 2025 giveaway's success signals not only a renewed appreciation for gardens but also a shrewd understanding of how to engage with the modern consumer. With 2026 shaping up to be another year of significant change and innovation in the landscape design world, it will be interesting to see how these trends continue to evolve and how publications like 'House & Home' adapt their strategies to meet the demands of an ever-changing market.
Read the Full House & Home Article at:
[ https://houseandhome.com/decorating-design-3/the-2025-house-home-summer-giveaway/ ]
