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Housing Market Turns Upside-Down: Prices Plateau, Sellers Delist, Buyers Gain Power

Housing Market Turns Upside‑Down: How Home Prices, Delistings, and Buyer‑Seller Dynamics Are Re‑Shaping the Landscape
Fortune’s latest deep dive into the U.S. housing market—published on November 22, 2025—offers a clear-eyed look at a sector that many still perceive as a “boom” zone. While headline reports from the National Association of Realtors (NAR) and Zillow still tout rising median prices, the article argues that the underlying picture is far more nuanced. Using a mix of raw data, industry commentary, and a handful of linked reports, the piece explains how home values have plateaued, how sellers are increasingly “delisting” properties, and why buyers are gaining a foothold in a market once dominated by aggressive competition.
1. A Market in Transition
The article opens with a straightforward fact: median home prices have held steady in the last quarter. According to NAR’s Weekly Housing Market Report (link embedded in the article), the national median price of $400,000 has remained flat since July, a stark contrast to the 10% jump seen in 2023. Meanwhile, the Zillow Home Value Index (also linked) indicates a modest 2% year‑over‑year appreciation—well below the 4–5% average of the past decade.
This stagnation is tied to three key forces:
- Mortgage rate resets – The Federal Reserve’s continued tightening in 2024 pushed the average 30‑year fixed‑rate from 3.75% to 4.5%, dampening affordability.
- Inventory rebalance – After a surge of new listings in 2023, the supply curve is shifting back toward a more natural equilibrium. NAR’s data shows a 7% drop in active listings versus the same period last year.
- Buyer sentiment shift – The article cites a Fortune survey that found 68% of potential buyers feel “overpriced” in many markets, a sentiment that’s driving them to be more selective.
2. Sellers Are Delisting Faster
A central theme is the increasing trend of sellers pulling listings before they go under the market. According to the article’s analysis of Zillow’s public delisting data, the number of properties removed each month rose from 42,000 in March to 56,000 by September—a 33% jump.
Why is this happening?
- Price‑to‑sale ratios: Sellers are finding that the price they can set often exceeds the amount they’ll actually receive. The article links to an Investopedia piece that explains how the “price‑to‑sale” ratio—total sales revenue divided by the original listing price—has dropped from 95% to 87% over the past year.
- Agent pushback: Real‑estate agents, who earn about 3% of the sale price, have grown wary of overpromising. The article quotes a seasoned broker from the Chicago Sun‑Times who notes that many agents now advise sellers to “stay put” if the market doesn’t show credible offers.
- Financing bottlenecks: Many buyers are stuck in “bridge” loan situations that have stalled closing. A linked Wall Street Journal report notes that mortgage pre‑approval rates have declined by 12% since the start of 2025.
Delisting, the article argues, is becoming a strategic move rather than a sign of desperation. Sellers now often wait for market conditions to improve before relisting, hoping for a price bump that will offset the lost time and marketing costs.
3. Buyers Gaining Leverage
While sellers are retreating, buyers are stepping forward. The article highlights two interlocking trends:
- Lower interest‑rate expectations – The Fed’s forecast of a 4.25% rate through 2026 has spurred a “rate‑anticipation” surge. Many buyers are making offers “at the top” of the market, knowing that they can refinance in the near future.
- Short‑term rentals to long‑term buyers – A link to a Fortune feature on the short‑term rental market shows that as Airbnb demand slows, many hosts are selling their properties to long‑term buyers looking for stable equity growth.
The piece underscores that buyer‑centric data from the National Association of Home Builders (NAHB) shows a 15% rise in “first‑time” homebuyer applications, signaling a demographic shift toward more financially disciplined buyers.
4. Geographic Disparities
One of the article’s most compelling sections is its geographic breakdown. In the Sun Belt—especially Phoenix, Austin, and Charlotte—median prices have actually increased by 3% since the start of the year, according to Zillow (link provided). In contrast, the Great Lakes region and the Northeast have seen price stagnation or mild declines. The piece cites a Fortune interview with a regional economist who notes that “population growth in the South is outpacing the West, but the West’s higher construction costs are offsetting that advantage.”
5. What the Data Means for the Future
The article wraps up by asking readers: What will this mean for 2026 and beyond? The author brings together three scenarios:
- Scenario A – Market Recession: If mortgage rates rise again and inventory remains high, prices could dip 5–7% in key metros, increasing buyer dominance.
- Scenario B – Stabilization: A plateau in both price and volume would create a “buyers‑market” but with low volatility, appealing to investors looking for steady appreciation.
- Scenario C – Recovery: If the Fed slows its tightening, prices could rebound in the first half of 2027, reinstating a seller’s market.
A final quote from the New York Times—linked in the article—summarizes the consensus: “Home sales are leveling out, not falling, and the real question is whether sellers will continue to delist or if buyers will maintain their newfound bargaining power.”
6. Bottom Line
Fortune’s article delivers a sobering yet balanced view: while home prices are no longer skyrocketing, the housing market is far from static. Sellers are increasingly pulling listings, buyers are leveraging lower rates, and the geographic spread of price changes is uneven. For anyone looking to enter the market—whether as a buyer, seller, or investor—staying abreast of these dynamics is essential. The linked sources throughout the piece provide further depth, ensuring that readers can cross‑check data and explore related analyses in real time.
Read the Full Fortune Article at:
https://fortune.com/2025/11/22/housing-market-home-values-prices-delisting-sellers-vs-buyers/
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