LOS ANGELES, CA--(Marketwire - Dec 17, 2012) -  VaporBrands International, Inc. (PINKSHEETS: [ VAPR ]) ("VAPR") is pleased to announce today that Tom Herdman has been appointed Vice President Marketing of VAPR's Asian Sales and Distribution.

VAPR serves as a marketing and business development partner for companies interested in maximizing opportunities in the personal electronic vaporizing unit ("PEVU") sector of the global marketplace. The PEVU sector, which includes electronic cigarettes and electronic cigars, has seen explosive growth across the world in recent months due to the ever increasing, global popularity of such products, which are also called "e-cigs" and "e-cigars."

VBD is a privately held company that produces various brands of electronic cigarettes and electronic cigars including brands such as VAMP™ and Junkanoo™. See, [ http://www.vaporbrands.com/our-brands/co-brands/mid-market ].

VAPR will initially focus on developing VBD's brand value in the Asian Pacific, European, Indian, Middle Eastern, and South American marketplaces. VBD, Inc. will continue to focus on developing the strength of its brands in the North American market.

Jason Torres, President of VaporBrands International, Inc., stated, "We are very pleased to welcome Tom Herdman with his expertise in directing marketing communications from concept to execution; he will contribute greatly to our mission of international distribution and marketing of Vapor Brands Domestic PEVUs and our new brands, providing both quality and unique branding opportunities in the Asian Markets and worldwide."

In this role, Mr. Herdman will be responsible for overseeing all marketing and communications initiatives, from public and media relations activities to strategic partnerships and web-based programs.

"I am thrilled to be joining the VAPR team and to be working towards creating new branding opportunities for PEVUs and to further increase the sales of VBD's own brands such VAMP™ and Junkanoo™," said Tom Herdman.

Prior to joining VAPR Mr. Herdman has 17 years of experience as an international management consultant with a focus on international product marketing and as an advisor to finance and develop natural resource and energy related projects. Additionally he has overseen most aspects of the oil and gas business, including financing and development of projects, as well as the sale and acquisition of oil and gas assets. He previously held the position of Lecturer at Chuo University, Faculty of Law, is fluent in Japanese and currently resides in Tokyo, Japan. 

About VaporBrands International, Inc. (VAPR)

VAPR focuses on creating opportunities for culturally relevant brands seeking to acquire significant market share in the rapidly growing "Vaping" sector of the global marketplace.

There are many brands of PEVUs currently in the marketplace mostly sold by small companies that have limited manufacturing and distribution capacities. The quality of these products varies considerably. VAPR is uniquely positioned through its industry expertise and strategic partnerships to achieve commercial success in various markets across the globe, by providing consumers with state of the art technology and innovative products which are distinct from any competitor in the e-cig/PEVU sector of the marketplace.

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