WEST HARTFORD, CT--(Marketwire - May 10, 2012) - The law firm of Izard Nobel LLP, which has significant experience representing investors in prosecuting claims of securities fraud, announces that a lawsuit seeking class action status has been filed in the United States District Court for the District of Vermont on behalf of purchasers of the publicly traded securities of Green Mountain Coffee Roasters, Inc. ("GMCR" or the "Company") (NASDAQ: [ GMCR ]) between February 2, 2012 and May 2, 2012, inclusive (the "Class Period").

The Complaint alleges that GMCR and certain of its officers and directors violated the federal securities laws by issuing materially false statements regarding the Company's growth and demand for its products. Specifically, defendants failed to disclose the following adverse facts: (i) that demand for the Company's brewers and portion packs had slowed; (ii) that the Company's models for predicting consumer demand were flawed and ineffective; and (iii) as a result, Defendants lacked a reasonable basis for their positive statements about GMCR.

On May 2, 2012, after the close of trading, GMCR issued a press release announcing its financial performance for the second quarter of fiscal 2012, which fell short of its prior guidance and also revised downward the Company's guidance for the full fiscal year 2012. Following this announcement, on the next day of trading, May 3, 2012, shares of GMCR stock fell $23.65, or 48%, to close at $25.87 per share from the prior day's close of $49.52 per share.

If you are a member of the class, you may, no later than July 6, 2012, request that the Court appoint you as lead plaintiff of the class. A lead plaintiff is a class member that acts on behalf of other class members in directing the litigation. Although your ability to share in any recovery is not affected by the decision whether or not to seek appointment as a lead plaintiff, lead plaintiffs make important decisions which could affect the overall recovery for class members.

While Izard Nobel LLP has not filed a lawsuit against the defendants, to view a copy of the Complaint initiating the class action or for more information about the case, and your rights, visit: [ www.izardnobel.com/greenmountaincoffee/ ], or contact Izard Nobel LLP toll-free: (800)797-5499, or by e-mail: [ firm@izardnobel.com ]. For more information about class action cases in general, please visit our website: [ www.izardnobel.com ].