LAS VEGAS, NV--(Marketwire - Feb 7, 2012) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: [ RYUN ]), [ http://www.respectyouruniverse.com/ ], announced that on February 15^th they will release their highly anticipated debut Spring 2012 Men's Premium Performance Apparel Line. Inspired by the dedication of the athlete to the one-thousand-year-old sport of Martial Arts, RYU was founded on the principles of respect, strength, honor and sustainability and will contain training, competition, sportswear, headwear and accessory items in their new line.

Created specifically to enhance the athlete's overall performance, all of the RYU apparel and products are made from the highest quality fabrics comprised of up to 90% organic and/or recycled materials to maximize performance, fit and comfort. Made with both performance and style in mind, RYU's authenticity is reflected in the design of each item containing one or more symbols from traditionally handcrafted Samurai sword guards and iconography.

"This is one of the most exciting moments in my career," commented RYU CEO, Christopher Martens. "Being a part of Team RYU and the ability to bring to the market a line of performance and lifestyle products that doesn't compromise our ideals for price, but epitomizes those beliefs in delivering the best products to our consumer while utilizing the best fabrics and craftsman in the industry."

RYU's Men's Line will be available for purchase at [ http://store.respectyouruniverse.com/ ] and at high-end retailers such as MMA-specialty and sporting goods stores along with menswear boutiques. Select RYU apparel items and products will also be made available for purchase on the UFCStore.com this Spring.

Since their launch in September 2011, RYU has become an official event sponsor of the UFC® and selected elite professionals such as Top UFC® Welterweight Jon Fitch, 2011 Mr. Olympia Phil Heath and Boston Red Sox Outfielder Darnell McDonald to their long-term athlete brand representation roster. Additional well-known Mixed Martial Artists such as Mark Ellis, Clay Guida, Cheick Kongo, Joe Stevens and Hector Lombard have also been sponsored by RYU for individual fights to showcase RYU's new apparel and products.

RYU's unique style is one that will transcend the sport itself by reflecting the art of the sport and creating apparel and product based on the respect that each sport deserves. RYU's position remains authentic to the athlete, rooted in the sport of Mixed Martial Arts and never forgetting the Warrior Ethic* spirit of combat of the original samurai warriors.

For more information on RYU visit [ http://www.respectyouruniverse.com ] or call +1-888-455-6183 ext. 101.

*Warrior Ethic
It is essential to keep the spirit of the warrior in mind twenty-four hours a day, whether walking, standing still, sitting down or reclining. Never forget it.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: [ RYUN ]) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements". Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.