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CINCINNATI--([ BUSINESS WIRE ])--The Procter & Gamble Company (NYSE:PG) announced today that it has provided its four billionth liter of clean drinking water through the P&G Childrenas Safe Drinking Water Program (CSDW) by distributing more than 400 million water purification packets in developing countries. With the help of Friends in Need of Pa Foundation and the Thai Red Cross, P&G was able to distribute the four billionth liter in Thailand to a family who survived the countryas worst flooding in half a century.

"This is an incredible milestone for our program and something weave worked towards for over seven years"

When floods swept through Thailand earlier this year, P&G began working with humanitarian and retail partners to distribute water purification packets and educate communities on how to quickly purify water. After watching a demonstration, a young woman named Paweena Khaporn used a P&G packet to transform a bucket of murky floodwater into the four billionth liter of clean drinking water shared through the CSDW Program. Celebrating the milestone, she and her family drank the water that, moments earlier, flowed by her familyas front porch.

aThis is an incredible milestone for our program and something weave worked towards for over seven years,a said Marc Pritchard, Global Brand Building Officer at P&G. aWe are now sharing more than one billion liters of clean drinking water every year and getting closer to our goal of providing two billion liters a year to save one life every hour by 2020.a

The flooding in Thailand was indiscriminate, and for the first time since CSDWas launch in 2004, P&Gas own employees were in need of the purification packets. Despite transportation difficulties and destroyed infrastructure, P&G and itas CSDW partners have shared over 25 million liters of clean drinking water with over 50,000 families affected by the floods in Thailand.

In addition to continued work in Thailand, CSDW is currently focused on providing relief to Pakistani flood victims and those enduring the drought on the Horn of Africa. Together, these efforts involve distributing packets to provide over 450 million liters of clean water to help over three million people.

The packets contain a powdered water-purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC), to help reduce sickness and death in developing countries resulting from drinking contaminated water. One small packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. For more information, visit our website at [ www.csdw.org ], to view additional photos, CSDW blog updates, and videos of the Thailand response.

Disaster Relief at P&G
Disaster relief is an important part of P&Gas corporate citizenship commitment. P&G is focused on efforts where it can uniquely add value. Depending on the needs and circumstances at hand, the efforts include providing clean drinking water through water purification packets and CSDW partnerships, donating P&G products, and contributing our expertise. In many places around the world, P&G has seen that clean drinking water is one of the most important needs after disasters.

About Procter & Gamble and CSDW
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, and Ambi Pur. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit [ http://www.pg.com ] for the latest news and in-depth information about P&G and its brands.

The P&G Childrenas Safe Drinking Water Program (CSDW) is a non-profit initiative that has provided more than four billion liters of clean drinking water to people in need since 2004. CSDW has partnered with a diverse network of organizations to help distribute water purification packets in developing countries. To learn more about the P&G CSDW Program, and see how water purification packets work, please visit [ www.csdw.org ].

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