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Ronnie Lott and the Kraft Huddle to Fight Hunger Bowl


Published on 2011-12-26 05:05:16 - Market Wire
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December 26, 2011 08:00 ET

Ronnie Lott and the Kraft Huddle to Fight Hunger Bowl

Trigger Donations to Feeding America With a Simple Click

SAN FRANCISCO, CA--(Marketwire - Dec 26, 2011) - Nearly 49 million Americans, or one in six, don't always know where their next meal will come from.

Hunger is a problem we can tackle with the right team, right plays and right focus.

This football season, [ Kraft Foods ] has been on a mission to make an impact with the second year of its [ Huddle to Fight Hunger ] campaign, the larger hunger relief effort of its kind, to help donate the monetary equivalent of 25 million meals to [ Feeding America ].

"I'm honored to have teamed up with Kraft Foods to help fight hunger," says former football great Ronnie Lott. "We're close to our meal donation goal, but still need your help. It's easy to make a difference. I challenge you to 'like' Kraft Fight Hunger at Facebook and you will trigger a one meal donation to Feeding America."

Join the huddle and help. And, tune-in to the Kraft Fight Hunger Bowl to watch UCLA take on the University of Illinois on ESPN at 12:30pm PT on New Year's Eve. Great seats are still available. Visit [ www.kraftbowl.org ] for ticket info.

About Kraft Foods

Kraft Foods Inc. (NYSE: [ KFT ]) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company's iconic brands -- Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident -- generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit [ www.kraftfoodscompany.com ] and [ www.facebook.com/kraftfoodscorporate ].

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief organization, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit [ http://www.feedingamerica.org ]. Find us on Facebook at [ facebook.com/FeedingAmerica ] or follow our news on Twitter at [ twitter.com/FeedingAmerica ].

About the Kraft Fight Hunger Bowl

The not-for-profit San Francisco Bowl Game Association has been the driving force behind the Bowl game since its inception in 2002. In that time, the game, played at San Francisco's AT&T Park, has generated more than $120 million in economic impact for the City and County of San Francisco. Several of college football's most storied programs have already participated in the contest, formerly known as the Emerald Bowl. They include onetime national champions USC, Miami and Florida State, plus California, Boston College, UCLA, Oregon State and Utah. The 2009 game between USC and Boston College is ESPN's third-most-watched football bowl game ever. For more information, visit the website at [ www.kraftbowl.org ].