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[ Tue, Dec 06th 2011 ]: Market Wire
Form 8.3 - ALTERIAN Plc
Mon, December 5, 2011

P&Gas Have You Tried This Yet? Innovations Help Ease the Daily Routine


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CINCINNATI--([ ])--The Procter & Gamble Company (P&G) (NYSE:PG) is offering many ways for consumers to take advantage of the Have You Tried This Yet? programas featured products through the end of the month. Have You Tried This Yet? from P&G is a comprehensive campaign designed to highlight products for self, family and home, each delivering great innovation and performance to help improve the daily routine.

Looking to get a noticeably whiter smile in two hours, or, touchably smooth, silky hair? This month, go to the Have You Tried This Yet? website ([ www.pgtryit.com ]) and sign up for P&G brandSAMPLER*, you and your familyas online source for samples from some of the campaignas latest product innovations including Crest 3D White Strips and Herbal Essences Touchably Smooth. Through the P&G brandSAMPLER shoppers can also opt-in to receive coupons from Bounty ExtraSoft and COVERGIRL NatureLuxe Silk Foundation as well as many other high performing products.

In addition to the P&G brandSAMPLER, this month thanks to P&G eSAVER, consumers can download coupons ([ www.pgtryit.com ]) totaling over $54 dollars in savings with their own online shopper card**. Decemberas savings include quality products such as Bounty ExtraSoft, a paper towel that afeels and cleans like a clotha but doesnat compromise on clean. This monthas P&G eSAVER coupons will expire on 12/31/11.

Kari Byron, Mythbustersa host, has partnered with the Have You Tried This Yet? program to create unique brand demonstration videos helping bring to life the everyday science behind some of the campaignas participating brands. This month, donat miss Karias Always video allowing consumers to discover the innovation and quality that goes into Always Infinitya"the only pad made with an extremely absorbent and thin material called Infinicela" that can hold 10 times its weight and still feel incredibly light. Shoppers can also discover the everyday science and innovation behind Karias product demonstration video about Clairol Nice an Easy Color Blend Foama"an unbeatably fade defying foam color among foams, offering a no drip, no mess beauty experience for true-to-you color lasting up to eight weeks and grey coverage.

For additional information on the Have You Tried This Yet? program and to watch the everyday science of Always Infinity and Clairol Nice an Easy Color Blend Foam, visit [ www.pgtryit.com ].

*One order request per household address each quarter; please allow 4-6 weeks delivery from your order date. Selections change throughout the year.
**Limit one use for each coupon. All coupon values reflect exact discount at register. Regardless of normal store processes, coupons will not double.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, and Ambi Pur. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit [ http://www.pg.com ] for the latest news and in-depth information about P&G and its brands.

Photos/MultimediaGallery Available: [ http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50108723&lang=en ]


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