House & Home
House and HomeHouse and Home 
Mon, October 31, 2011
Procter & Gamble and the National Football Leagueas PLAY 60 Campaign Join Forces to find the 2011-2012 P&G Super Parents
CINCINNATI--([ BUSINESS WIRE ])--This season marks the third year of Procter & Gambleas (NYSE: PG) official sponsorship of the National Football League (NFL). To bring the sponsorship to life, P&G is partnering with NFL PLAY 60 to recognize parents in local communities for their efforts to keep children active.
"P&Gas corporate mission is to touch and improve the lives of more people, more completely and this unique program fulfills that purpose by reaching NFL fans in a way that is relevant and meaningful to them"
P&G and NFL PLAY 60 are teaming up to amplify the Leagueas already successful Super School pillar, which chooses 34 Super Schools to honor in the U.S. (32 in NFL markets and two general markets) each football season. The winning schools were selected from a pool of thousands who registered under the NFLas Back to Football Friday contest, which encouraged schools to show their NFL pride and commitment to health and wellness. P&Gas alignment with the NFL PLAY 60 Super School program is to establish a unique program extension, finding the ultimate P&G Super Parent. A P&G Super Parent must be an individual who takes a proactive approach in helping children of the school/community achieve and maintain an active lifestyle.
In November and December, P&G and the NFL will be visiting each of the 34 Super Schools with a parental figure (or spouse) of an NFL player who will honor each P&G Super Parent. NFL parental figures and spouses, and P&G Super Parents will share their wisdom for how to raise active kids and present a check for $1,000 to support that schoolas athletic department. Once all 34 Super School events have taken place, there will be a call-to-action for fans to vote for the Ultimate P&G Super Parent on the Take it to the House Facebook page contest tab. The Ultimate P&G Super Parent will attend the 2012 Pro Bowl in Hawaii to assist in NFL PLAY 60 activities planned.
aP&Gas corporate mission is to touch and improve the lives of more people, more completely and this unique program fulfills that purpose by reaching NFL fans in a way that is relevant and meaningful to them,a said Anne Westbrook, Corporate Communications Leader, U.S. Sports Marketing at P&G, who is also a mother of two young daughters. aBeing a parent, I know how important it is to keep our youth active. With this program, we invite parents to join us in this effort to empower all parents to take a proactive approach in helping their children achieve and maintain an active lifestyle.a
Four P&G brands, including Gillette, Head & Shoulders, Prilosec OTC and Vicks are sponsoring the program and will be promoted through an integrated marketing communications plan that includes consumer engagement elements, public relations activities, a social media presence, and a charity component in support of NFL PLAY 60, which encourages kids to get 60 minutes of exercise a day.
For more information on the P&G Super Parents initiative, visit [ www.facebook.com/TakeItToTheHouse ].
Kids and parents can learn more about NFL PLAY 60 at [ www.NFLRUSH.com ]
About P&G (NYSE: PG)
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, and Ambi Pur. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit [ http://www.pg.com ] for the latest news and in-depth information about P&G and its brands.
About NFL PLAY 60
In October 2007, the NFL launched PLAY 60, a national youth health and wellness campaign focused on increasing the health and wellness of young fans by encouraging them to be active for at least 60 minutes a day. Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFLas long-standing commitment to health and wellness. PLAY 60 also is implemented locally, as part of the NFL's in-school, after-school and team-based programs. Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants, and media time for public service announcements. The NFL and its teams have built more than 100 NFL Youth Fitness Zones and organized more than 1,500 PLAY 60 youth events since the campaign launched.