Xerox Propels Ready for Real Business Global Marketing Campaign;; Adds Virgin America and Michelin

NORWALK, Conn.--([ BUSINESS WIRE ])--One year into the launch of its global marketing campaign, [ Xerox Corporation ] (NYSE: XRX) continues to show up in the most unexpected places. Most recently a" helping [ Virgin America ] deliver premier guest service and [ Michelin ] manage its finance and accounting processes.

"The campaign is about connecting with business professionals in ways that are a bit unexpected coming from Xerox. Far from the traditional customer case study, wea�ve invited our clients a" and the iconic representatives from their companies a" to showcase how Xerox helps them get back to real business"

One of the latest to join a roster of brands in [ Xeroxa�s Ready for Real Business ] marketing campaign, the Virgin America advertising highlights how Xerox manages the companya�s [ call center operations ]a" handling everything from teammate staffing and training to quality monitoring. As a result, the airline has increased productivity in the call center by 10 percent and quality of guest care continues to rise.

aWe teamed with Xerox during a time of significant growth because we needed a partner that specializes in call center operations and could assist with our guest care services quickly a" ensuring that our service levels always reflect the high standards of our brand,a said Dimitrios Papadogonas, director of marketing, Virgin America. aXerox delivered a" and participating in the campaign became a natural extension of our relationship. Wea�re highlighting how Xeroxa�s support helps us focus on differentiating our brand in the increasingly competitive airline industry.a

Michelin is also now featured in Xeroxa�s campaign, highlighting how Xerox manages the companya�s [ finance and accounting processes ] ranging from accounts payable and receivable to fixed assets. As a result, productivity, service levels and quality are up, while associated costs have been reduced.

aThe campaign is about connecting with business professionals in ways that are a bit unexpected coming from Xerox. Far from the traditional customer case study, wea�ve invited our clients a" and the iconic representatives from their companies a" to showcase how Xerox helps them get back to real business,a said [ Christa Carone ], chief marketing officer, Xerox. aWith the Michelin Man, Mr. Clean, Virgin America in-flight teammates, [ Marriott concierges ], [ Ducati motorcyclists ] and more, we have an impressive lineup of clients who are telling the story of the new Xerox.a

Beginning today, U.S. residents over the age of 18 can enter a Twitter sweepstakes using the hashtag [ #FlyWithXerox ] for a chance to win two roundtrip tickets on Virgin America. Follow [ @XeroxCorp ] to learn more. Complete sweepstakes rules can be found here: [ XeroxCorp TwitWall ].

Twitter Tags: [ #Xerox ], [ #FlyWithXerox ], [ #FocusFriday ], [ #focus ], [ #productivity ], [ #FreedomtoFocus ], [ #realbusiness ], [ #BPO ], [ #marketing ], [ #campaign ], [ #advertising ], [ #ad ]

Tweet This:

Finish phrase aReal Business isaa using [ #FlyWithXerox ]& follow [ @XeroxCorp ] 2 win [ @VirginAmerica ] tix[ http://xrx.sm/VA ][ http://bit.ly/oG0Erj ]

Multimedia: [ Xerox Newsroom ], [ Xerox Newsroom Images ], [ Xerox Newsroom Videos ], [ Virgin America case study ]

About Xerox

Xerox Corporation is a $22 billion leading global enterprise for business process and [ document management ]. Through its broad portfolio of technology and [ services ], Xerox provides the essential back-office support that clears the way for clients to focus on what they do best: their [ real business ].Headquartered in Norwalk, Conn., Xerox provides leading-edge [ document technology ], services, [ software ] and [ genuine Xerox supplies ] for [ graphic communication ] and [ office printing environments ] of any size. Through ACS, A Xerox Company, which Xerox acquired in February 2010, Xerox also offers extensive [ business process outsourcing ] and [ IT outsourcing services ], including data processing, HR benefits management, finance support, and customer relationship management services for commercial and government organizations worldwide. The 134,000 people of Xerox serve clients in more than 160 countries. For more information, visit [ http://www.xerox.com ], [ http://news.xerox.com ], [ http://www.realbusiness.com ] or [ http://www.acs-inc.com ]. For investor information, visit [ http://www.xerox.com/investor ].

Customer Contact:

For more information about Xerox, visit [ http://www.xerox.com ] or call 800-ASK-XEROX.

Note:To receive RSS news feeds, visit [ http://news.xerox.com/pr/xerox/rss.aspx ]. For open commentary, industry perspectives and views from events visit [ http://www.facebook.com/XeroxCorp ], [ http://twitter.com/xeroxcorp ], [ http://twitter.com/xeroxoffice ], [ http://twitter.com/xeroxproduction ], [ http://twitter.com/servicesatxerox ], [ http://twitter.com/xeroxevents ], [ http://www.xerox.com/blogs ], [ http://www.xerox.com/podcasts ].

XEROX^� and XEROX and Design^�are trademarks of Xerox Corporation in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Photos/MultimediaGallery Available: [ http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6868062&lang=en ]

N@N

Xerox Propels Ready for Real Business Global Marketing Campaign;; Adds Virgin America and Michelin