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Campbell Soup Company Launches aSoup Scan Sweepstakesa Using New Stickybits App to Promote Revamped Label Designs, Shopper Expe

^{Published on 2010-08-10 13:35:34 - Market Wire}
 

CAMDEN, N.J.--([ BUSINESS WIRE ])--Campbell Soup Company(NYSE:CPB) today launched Campbella™s Soup Scan Sweepstakes, the first sweepstakes to use the Stickybits mobile application, to provide a fun and interactive way to build awareness of the branda™s redesigned label, enhanced shopper experience and great tasting soup selections.

"By encouraging shoppers to seek out and interact with our iconic brand we hope to make them feel even more connected to the Campbella™s brand"

Stickybits connects digital media to real-world objects via barcodes. With the Stickybits mobile application, users can scan any barcode and attach photos and video content for other users to discover and respond to. A persona™s Stickybits activities can be shared across Facebook, Twitter and Foursquare.

aThis sweepstakes is the first of its kind to use the Stickybits app,a said Seth Goldstein, Cofounder, Stickybits. aWe are pleased to have Campbell as a charter advertising partner.a

People enter the sweepstakes by using the free application to scan UPC codes from labels of redesigned Campbella™s Condensed soup cans and sharing their impressions of the new designs by adding a photo, which is then posted on the Campbella™s Condensed soup Facebook page.

During the promotion, which concludes Oct. 1, people who visit the Campbella™s Condensed soup [ Facebook page ] can enter the sweepstakes by downloading the [ Stickybits ]a™ mobile application for iPhone or Android smart phones and have the chance to win $500 (entrants must be 18 years or older) by posting a picture of the new label. Persons without an iPhone or Android phone can also enter the sweepstakes directly from the Campbella™s Condensed soup Facebook page.

aBy encouraging shoppers to seek out and interact with our iconic brand we hope to make them feel even more connected to the Campbella™s brand,a said Jennifer Gordon, Director a" Global Advertising and Design, Campbell Soup Company.

The Campbella™s Condensed soup Facebook page and the Campbella™s Soup Scan Sweepstakes were developed by the interactive practice of G2 USA. Sweepstakes promotion and fulfillment are being handled by Strobe Promotions.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including aCampbella™s,a aPepperidge Farm,a aArnotta™sa and aV8.a Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit [ www.campbellsoup.com ].

About Stickybits

Stickybits connects digital media to real-world objects via barcodes. The company was started in 2010 and is based in New York City. For more information, contact [ press@stickybits.com ] or visit [ www.stickybits.com ].

About G2 USA

G2 USA is a top-five brand activation agency that helps marketers Maximize Brand Commitment^SM. G2 USA is part of the WPP group (NASDAQ: WPPGY). For more information, visit [ www.g2.com ].

About Strobe Promotions

Strobe Promotions, Inc. is a full-service promotion marketing firm that delivers strategic solutions for new media promotions. Current clients include: eBay, Campbell Soup Company, Visa, StubHub, and others.