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Brick Brewing delivering on strategy to fill excess capacity

  //house-home.news-articles.net/content/2010/08/0 .. ivering-on-strategy-to-fill-excess-capacity.html
  Published in House and Home on Thursday, August 5th 2010 at 15:40 GMT by Market Wire
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WATERLOO, ON, Aug. 5 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) announced today that they have signed a new contract brewing agreement. The agreement is expected to deliver a minimum of $1 million in net revenue over the initial term of two years.

"Brick's strategy is to 'fix, fill, and optimize' the organization. A key component of this strategy is to attract beverage partners from around the world and leverage our excess capacity of more than 200,000 hectoliters", said George Croft, President and CEO. "We have a long way to go to fill our facilities, but this agreement represents an exciting step in the journey."

About Brick Brewing

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at [ www.brickbeer.com ].

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.