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True Religion Opens New Branded Retail Store at Los Cerritos Center in Cerritos, CA

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  Published in House and Home on Monday, May 10th 2010 at 4:36 GMT by Market Wire
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VERNON, Calif.--([ BUSINESS WIRE ])--True Religion Apparel, Inc. (Nasdaq: TRLG) today announced the opening of a True Religion new branded retail store at Los Cerritos Center in Cerritos, California. The 1,765 square-foot branded retail store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed merchandise.

"Los Cerritos Center is well-situated to serve a large trade area"

Located in the heart of the Los Angeles/Orange County metropolitan area, Los Cerritos Center spans 1.3 million square feet of retail space and is home to several select retail stores such as Nordstrom, Coach, MAC, and Sephora. The center is in the process of completing a multi-million dollar redevelopment, including the relocation and expansion of Nordstrom as well as the addition of Apple and Armani Exchange. Los Cerritos Center is conveniently located off the 605 freeway and has a trade area population that exceeds 515,000 with average household income in excess of $78,000.

aWe are excited to increase our branded retail store presence in Southern California, the birthplace of True Religion Brand Jeans,a said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. aWe believe shoppers in the LA/Orange County area will enjoy the increased accessibility to our full line of premium jeans, sportswear and accessories with our Los Cerritos Center store.a

aLos Cerritos Center is well-situated to serve a large trade area,a said Michael Buckley, president of True Religion Apparel, Inc. aIn addition to its prime location, our store stands to benefit from the Centera™s extensive redevelopment and complementary retail partners.a

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related sportswear brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit [ www.truereligionbrandjeans.com ].

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.