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Savannah Guthrie Appeals for Help in Recovering Stolen Bicycle

  //house-home.news-articles.net/content/2026/03/2 .. peals-for-help-in-recovering-stolen-bicycle.html
  Published in House and Home on Sunday, March 22nd 2026 at 3:27 GMT by TV Insider
      Locale: UNITED STATES

New York, NY - March 22nd, 2026 - Savannah Guthrie, co-anchor of NBC's Today show, has publicly appealed for assistance in recovering a stolen bicycle belonging to her husband, Michael Feldman. The bike, a custom-built Serotta, was taken from outside their apartment building in Brooklyn sometime over the weekend, prompting Guthrie to take to Instagram to plead with the public for information.

The theft has clearly resonated with Guthrie, who described herself as "heartbroken" in her post. The Serotta isn't just a mode of transportation for Feldman; it's a uniquely crafted piece, built specifically to his specifications, making it irreplaceable. The appeal for help, coupled with an offered reward, demonstrates the couple's distress and determination to recover the stolen property.

The Rise in Bicycle Theft and the Value of Custom Builds

While seemingly a localized incident, the theft of Feldman's bike is indicative of a broader trend of increasing bicycle thefts, particularly in urban centers like New York City. According to recent data from the NYPD, bicycle thefts have seen a significant uptick since 2024, with a 15% increase reported in the last year alone. Experts attribute this rise to a combination of factors including economic hardship, increased bicycle usage as a sustainable commuting option, and the sophisticated resale market for stolen bikes and parts.

However, the fact that this bike is a custom build significantly complicates matters. Unlike mass-produced models, a Serotta bicycle, and especially one customized, is far more difficult to discreetly resell. Serotta Cycles, a renowned manufacturer known for its high-quality steel and titanium frames, catered to a niche market of serious cycling enthusiasts. While the company ceased production in 2013, the bikes remain highly sought after by collectors and riders who appreciate their craftsmanship and durability. A custom-built Serotta likely features unique components and a specific geometry tailored to Feldman, making it easily identifiable - and less appealing to those looking to quickly profit from the theft.

Michael Feldman: A Cycling Enthusiast & Former NBC Producer

Michael Feldman's passion for cycling is well-known amongst those familiar with his background. A former NBC News producer, Feldman has long been an avid cyclist, frequently participating in organized rides and advocating for cyclist safety. Sources close to the couple indicate the bike was a significant part of Feldman's leisure time and physical fitness routine. The loss of such a personally valuable item is understandably upsetting.

Social Media Support & the Power of Public Awareness

Guthrie's appeal on Instagram has already garnered substantial attention, with numerous celebrities and fans expressing their support. Comments from Julianne Moore and Andy Cohen demonstrate the broad reach of the Today show personality and the willingness of the public to help. The widespread sharing of her post highlights the power of social media in raising awareness about crimes and potentially leading to the recovery of stolen goods. Local Brooklyn cycling groups are also actively sharing the information, hoping their collective knowledge of the area and its cycling community will prove valuable.

Preventing Bicycle Theft: Security Measures & Registration

This incident serves as a stark reminder of the importance of bicycle security. Experts recommend several preventative measures, including:

• Using a high-quality U-lock: Cable locks are easily cut. A robust U-lock, preferably one with hardened steel, offers significantly more protection.
• Locking to a secure object: Choose a bike rack or a sturdy, immovable object. Avoid flimsy signs or trees.
• Registering your bike: Many cities offer bicycle registration programs, which can aid in recovery if the bike is stolen and later found.
• Photographing your bike: Detailed photos of the bike, including any unique features or modifications, can be invaluable in identifying it.
• Utilizing GPS trackers: Small, discreet GPS trackers can be hidden on the bike, allowing owners to track its location in real-time.

Authorities are urging anyone with information regarding the stolen Serotta to contact the NYPD's tip line or reach out to Guthrie directly through her Instagram account. The hope remains that through public awareness and community support, Feldman's beloved bike will be returned to its rightful owner.