Old Colony Company Leverages Olympic Fever with Home Upgrade Promotion

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  Published in House and Home on Thursday, March 12th 2026 at 4:17 GMT by WSAZ
      Locale: UNITED STATES

Old Colony Company Rides Olympic Fever with 'Gold, Silver, Bronze' Home Upgrade Promotion in Huntington

HUNTINGTON, W.Va. - With the 2026 Winter Olympics fast approaching, local home improvement retailer Old Colony Company is cleverly tapping into the spirit of competition and national pride with a themed promotion designed to invigorate the Huntington housing market and provide residents with accessible home improvement options. The campaign, launched this week, offers tiered discounts on upgrades categorized as 'Gold,' 'Silver,' and 'Bronze,' mirroring the Olympic medal system.

The timing of the promotion is no accident. The 2026 Winter Games, slated to be a major global event, are expected to generate a wave of national enthusiasm and a focus on achievement. Old Colony Company aims to capitalize on this momentum, framing home improvements not just as renovations, but as personal 'wins' for homeowners.

"We saw the Olympics as a fantastic opportunity to connect with the community in a fun and engaging way," explained Sarah Miller, Marketing Director for Old Colony Company. "Everyone understands the symbolism of gold, silver, and bronze - striving for the best, achieving solid improvements, and even making small, impactful changes. We've translated that into a tiered system of home upgrades to suit a range of budgets and project scopes."

The 'Gold' tier represents the most comprehensive and costly improvements, targeting homeowners seeking substantial renovations. This includes full kitchen remodels, bathroom overhauls, basement finishing, and even complete home renovations. Miller indicated these projects typically involve significant material costs and skilled labor, but the 'Gold' promotion offers substantial discounts to offset these expenses. Detailed consultations and financing options are available for those considering these larger-scale projects.

Stepping down in both price and complexity is the 'Silver' tier. This category focuses on upgrades that significantly enhance a home's value and comfort without the full commitment of a 'Gold' renovation. Examples include new flooring installation (hardwood, laminate, or tile), window and door replacements - a key consideration for energy efficiency in West Virginia's climate - and updated siding. The 'Silver' tier aims to provide a noticeable improvement in living conditions and curb appeal.

Finally, the 'Bronze' tier caters to homeowners looking for affordable yet impactful changes. This encompasses projects like interior and exterior painting, minor repairs (drywall patching, plumbing fixes), landscaping services (mulching, planting, lawn care), and the installation of smart home devices like thermostats or security systems. The 'Bronze' level demonstrates Old Colony's commitment to serving all segments of the Huntington community, even those with limited budgets.

The promotion, running throughout March, isn't simply a sales tactic, according to Miller. "We're really focused on helping people create homes they love," she stated. "A well-maintained and updated home isn't just an asset; it's a place where families build memories and enjoy life. We want to be a partner in that process."

Local real estate experts predict the Old Colony Company promotion could provide a small boost to the Huntington housing market. "Any initiative that encourages homeowners to invest in their properties is positive," said Mark Johnson, a local realtor. "Well-maintained homes tend to sell faster and at higher prices. This promotion could be particularly appealing to first-time homebuyers looking to personalize their space, or those considering selling in the near future."

Old Colony Company is actively promoting the campaign through local media, social media, and in-store displays. They are also hosting a "Home Improvement 101" workshop series in March, offering free advice and guidance to homeowners considering upgrades. Interested residents can find more details, view the full range of offers, and schedule consultations on the Old Colony Company website ([invalid URL removed] - Please replace with actual website) or by visiting their Huntington location on 12th Street.

The company hopes to make some homeowners dreams come true, one upgrade at a time.