Cash kyun? EMI karo! Rakul Preet backs smart shopping with Bajaj Finserv Insta EMI Card

Published in House and Home on Friday, June 27th 2025 at 12:49 GMT by ThePrint
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NewsVoir Pune (Maharashtra) [India], June 27: During a recent live session, actress Rakul Preet Singh shared the touching story of her friend who had worked hard to buy her dream home. However, buying the house was just the beginning of her journey - the friend needed furniture, appliances, and electronics to make the house feel [ ]

The article titled "Cash Kyun EMI Karo: Rakul Preet Backs Smart Shopping With Bajaj Finserv Insta EMI Card" published on ThePrint.in, delves into the endorsement of the Bajaj Finserv Insta EMI Card by popular actress Rakul Preet Singh. The piece highlights the benefits and convenience of using the Insta EMI Card for shopping, emphasizing the shift from traditional cash payments to a more flexible and manageable EMI (Equated Monthly Installment) system. The article is structured to inform readers about the features of the card, its advantages, and how it aligns with modern consumer needs, particularly in the context of smart shopping.

Rakul Preet Singh, known for her roles in various films and her influence in the entertainment industry, has been chosen as the face of the Bajaj Finserv Insta EMI Card campaign. Her endorsement is aimed at reaching a broad audience, leveraging her popularity to promote the card's benefits. The campaign slogan, "Cash Kyun EMI Karo," translates to "Why use cash when you can use EMI?" This catchy phrase encapsulates the core message of the campaign, encouraging consumers to opt for the convenience and flexibility of EMIs over traditional cash payments.

The article explains that the Bajaj Finserv Insta EMI Card is designed to make shopping more accessible and manageable for consumers. It allows users to convert their purchases into easy, no-cost EMIs, thereby spreading the cost of their shopping over a period of time. This feature is particularly beneficial for those who wish to purchase high-value items but prefer to pay in installments rather than in a lump sum. The card can be used at over 1.5 lakh partner stores across India, covering a wide range of products including electronics, home appliances, furniture, and more.

One of the key advantages highlighted in the article is the zero down payment option available with the Insta EMI Card. This means that customers can take home their desired products without having to pay anything upfront, making it easier for them to manage their finances. Additionally, the card offers flexible repayment tenures ranging from 3 to 24 months, allowing users to choose a plan that best suits their financial situation.

The article also emphasizes the ease of application and approval for the Insta EMI Card. Potential users can apply for the card online or through the Bajaj Finserv app, and the approval process is quick and hassle-free. This accessibility is a significant draw for consumers who are looking for convenient financial solutions.

Rakul Preet Singh's involvement in the campaign is further detailed in the article, with quotes from her expressing her support for the Insta EMI Card. She highlights how the card has made shopping more enjoyable and stress-free for her, as she no longer has to worry about managing large cash payments. Her endorsement adds a personal touch to the campaign, making it more relatable to the target audience.

The article also touches on the broader trend of digital payments and the shift away from cash transactions in India. It notes that the Bajaj Finserv Insta EMI Card is part of this larger movement towards digital financial solutions, which are becoming increasingly popular among consumers. The convenience of digital payments, coupled with the flexibility of EMIs, makes the Insta EMI Card an attractive option for modern shoppers.

In addition to the benefits for individual consumers, the article mentions the advantages for retailers as well. By offering the Insta EMI Card as a payment option, retailers can attract more customers and increase their sales. The card's wide acceptance at partner stores means that retailers can tap into a larger customer base, boosting their business.

The article concludes by reiterating the key message of the campaign: that the Bajaj Finserv Insta EMI Card offers a smart and convenient way to shop. It encourages readers to consider the benefits of using EMIs for their purchases, rather than relying on cash. The endorsement by Rakul Preet Singh adds credibility to the campaign, making it more appealing to potential users.

Overall, the article provides a comprehensive overview of the Bajaj Finserv Insta EMI Card and its benefits, supported by the endorsement of a popular actress. It highlights the card's role in promoting smart shopping and its alignment with the trend towards digital payments in India. The piece effectively communicates the advantages of the Insta EMI Card, making it a compelling read for anyone interested in modern financial solutions for shopping.

Read the Full ThePrint Article at:
[ https://theprint.in/ani-press-releases/cash-kyun-emi-karo-rakul-preet-backs-smart-shopping-with-bajaj-finserv-insta-emi-card/2672647/ ]

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Cash kyun? EMI karo! Rakul Preet backs smart shopping with Bajaj Finserv Insta EMI Card