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Annie's Expands its Organic Pasta Offerings with New Bernie's Farm Macaroni amp;; Cheese

^{Published on 2013-02-11 10:45:44 - Market Wire}
 

Annie's Expands its Organic Pasta Offerings with New Bernie's Farm Macaroni &... -- BERKELEY, Calif., Feb. 11, 2013 /PRNewswire/ --

BERKELEY, Calif., Feb. 11, 2013 /PRNewswire/ -- Annie's (NYSE: [ BNNY ]) is expanding its line of wholesome comfort food favorites with a new, kid-friendly pasta product: Bernie's Farm Macaroni & Cheese, made with 100 percent real cheese and certified-organic pasta in a variety of shapes featuring life on the farm. Like all of Annie's products, Bernie's Farm Macaroni & Cheese contains no artificial flavors, synthetic colors or preservatives.

"At Annie's, we pride ourselves on providing delicious comfort foods made with real, wholesome ingredients parents can feel good about serving their families," said Sarah Bird , Chief Mom Officer for Annie's. "Our pasta products have been a meal staple for decades, so we're thrilled to introduce a fun new version that reinforces a connection to where our ingredients come from – the farm."

An ode to Annie's Rabbit of Approval mascot, Bernie's Farm Macaroni & Cheese features farm-inspired shapes kids will love, including cows, tractors, barns, carrots and bunnies. The new product is made with the wholesome ingredients parents have come to expect from Annie's, including 8 grams of whole grains per serving and 100 percent real, rBST-free+ cheese, and will be available nationwide in spring 2013 for a suggested retail price (SRP) of $2.09.

Annie's, a leading provider of natural and organic alternatives to traditional comfort foods, caters to those who seek better-for-you meal options, but aren't willing to sacrifice exceptional taste. Bernie's Farm Macaroni & Cheese joins Annie's other pasta offerings, including Organic Shells and White Cheddar, Gluten-Free Microwaveable Mac & Cheese and more.

Fans are invited to visit [ Annie's on Facebook ] for downloadable Bernie's Farm coloring pages and opportunities to win fun prizes.

About Annie's 
Annie's (NYSE: [ BNNY ]) is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without the artificial flavors and synthetic colors and preservatives regularly used in many conventional packaged foods. Today, Annie's offers over 125 products, which are present in over 25,000 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit [ www.annies.com ].

+ No significant difference has been shown between milk derived from rBST-treated and non rBST-treated cows

Media Contact:
Jessica Snell
Haberman for Annie's
612-372-6452
[ jessica@habermaninc.com ]

SOURCE Annie's, Inc.