LOS ANGELES, CA--(Marketwire - Oct 16, 2012) - [ Reed's, Inc. ] (NASDAQ: [ REED ]), maker of the top-selling sodas in natural food stores nationwide, announced today that it has recently gained authorization for Reed's and Virgil's brands in Tops Friendly Markets, a 153 store supermarket chain headquartered in Williamsville, NY. 

"The new authorization of Reed's and Virgil's brands at Tops Friendly Markets increases our availability in the upstate NY marketplace. Our brands will be going into their newly expanded craft soda section in the mainstream beverage aisle. This partnership with Tops is yet another significant move into mainstream channels for Reed's. For more than 50 years, Tops Friendly Markets have been recognized for having strong brand recognition and retail presence, driving solid market share in the areas that they operate. We are proud to be partnered with a supermarket chain that seeks premium, quality brands, like Reed's and Virgil's, to be made available to their loyal consumers. We look forward to creating marketing programs and promotions that will further enhance the consumer reach for our brands in Tops," stated Chris Reed, Founder and CEO of Reed's, Inc.

About Tops Friendly Markets

Tops Markets, LLC is headquartered in Williamsville, NY and operates 153 full-service supermarkets -- 148 company-owned and five franchise locations. With more than 14,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania and western Vermont. For more information about Tops Markets, visit the company's website at [ www.topsmarkets.com ].

Tops Friendly Markets has still been working hard after 50 years to be "tops" for their customers. At Tops, they are proud of their history and remain true to their roots as a store that has a passion for food and people. Today, Tops stores retain the neighborhood feel of the original family-owned grocery stores. Real butchers, a rarity in modern grocery chains, are in store every day at Tops to offer the freshest cuts of best quality meat and seafood. They're always happy to trim to your specifications (free) or provide cooking and recipe tips.

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed's, please visit the Company's website at: [ http://www.reedsinc.com ] or call 800-99-REEDS.

Follow Reed's on Twitter at [ http://twitter.com/reedsgingerbrew
]Reed's Facebook Fan Page at [ https://www.facebook.com/ReedsGingerBrew ]

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.